Browsing by Author Cheng, I-Huei


Or, select a letter below to browse by last name
0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Showing results 1 to 20 of 32  next >
DateTitleAuthor(s)
9-Apr-20102007至2009中華台北男女籃國家代表隊在瓊斯盃新聞中的性別差異江佳琪; Chiang, Ricie
8-Mar-2013Assessing the TARES as an ethical model for antismoking adsLee, Seow Ting; Cheng, I-Huei; 鄭怡卉
8-Mar-2013Characteristics and Dimensions of Ethical Leadership in Public RelationsLee, Seow Ting; Cheng, I-Huei; 鄭怡卉
24-Jun-2020Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media鄭怡卉; Cheng, I-Huei
26-May-2015Discovering the unexplored in science communication: Pseudoscience newsCheng, I-Huei; 鄭怡卉
8-Mar-2013Does (Linking with) Practice Make Perfect?: A Survey of Public Relations ScholarsCheng, I-Huei; Gregorio, Federico de
8-Mar-2013The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processingLeshner, Glenn; Cheng, I-Huei; 鄭怡卉
8-Mar-2013Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and ComplianceLee, Seow Ting; Cheng, I-Huei; 鄭怡卉
18-Sep-2009Functions of the Use of English in Advertising: A Content Analysis of Taiwanese Magazines萩原茂樹; Shigeki Jack Hagihara
11-Apr-2014Media AdvocacyCheng, I-Huei
8-Mar-2013Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and EthicalityCheng, I-Huei; Lee, Seow Ting; 鄭怡卉
4-Aug-2021企業永續中公關的角色與權力關係的演變吳愷羚; Wu, Kai-Lin
3-Aug-2020企業網站之投資人關係內容比較研究─以台灣及美國大型企業為例江承樺; Chiang, Cheng-Hua
21-Jul-2014來源國,廣告訴求,文化價值觀:航空公司廣告在台灣的內容分析法研究古楷婷; Gulenok, Kateryna
1-Sep-2023傳播實習對傳播學系學生的生涯決策自我效能及職涯選擇的影響蔡悅晴; Choi, Yuet-Ching
2-Mar-2021從重大醫療疏失之新聞報導與社群平台回應分析醫療機構組織聲譽在危機溝通中的光環效應余維芳; Yu, Wei-Fang
1-Jul-2020探討Facebook偽科學新聞的訊息來源與內容呈現方式之影響許普堯; Hsu, Pu-Yao
3-May-2021探討Youtuber產品置入策略與資訊揭露之說服效果張洛瑀; Chang, Lo-Yu
3-Jun-2021探討「快時尚」與「廢時尚」的新聞框架、公關議題管理與企業永續鄭怡卉; Cheng, I-Huei
2-Aug-2023探討社群媒體假新聞之公關危機回應策略王孟琦; Wang, Mon-Chi