Showing results 1 to 20 of 51
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| Date | Title | Author(s) |
| 22-Mar-2018 | Actual self vs. avatar self: The effects of social contexts on self-expression | 林芝璇; Sung, Yongjun; Moon, Jang Ho; Kang, Mihyun; Lin, Jhih-Syuan |
| 3-Aug-2019 | An empirical examination of viewers` TV show commitment and social TV uses in TV show-viewer relationships | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 21-Mar-2018 | Antecedents and consequences of cross-media usage: A study of a TV program`s official web site | 林芝璇; Lin, Jhih-Syuan; Cho, Chang-Hoan |
| 21-Mar-2018 | Are you following me? A content analysis of TV networks’ brand communication on Twitter | 林芝璇; Lin, Jhih-Syuan; Peña, Jorge |
| 3-Aug-2019 | Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 21-Mar-2018 | Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers. | 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan |
| 27-Oct-2021 | Cross-cutting and like-minded discussion on social media: The moderating role of issue importance in the (de)mobilizing effect of political discussion on political participation | 林芝璇; Lin, Jhih-Syuan; Chen, Hsuan-Ting |
| 24-Jun-2022 | Cross-Cutting Exposure, Perceived Realism, and Online Political Engagement in the Age of Algorithms | 林芝璇; Lin, Jhih-Syuan |
| 21-Mar-2018 | Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China | 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan |
| 18-Dec-2020 | Examining Consumers` Processing of Brand Personification Strategies through the Lens of Anthropomorphism | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 3-Aug-2019 | Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 3-Aug-2019 | Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation | 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan |
| 3-Aug-2019 | Forgiving brand failures: The role of brand relationship commitment | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
| 27-Oct-2020 | How does political discussion on Social media (de)mobilize political participation? The role of cross-cutting and like-minded discussion, political ambivalence and issue importance | 林芝璇; Lin, Jhih-Syuan; Chen, Hsuan-Ting |
| 3-Aug-2019 | How Pinteresting! Exploring global brands’ visual brand identity strategies | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
| 3-Aug-2019 | Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan |
| 27-Oct-2021 | Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent | 林芝璇; Lin, Jhih-Syuan; 陳冠儒; Chen, Kuan-Ju; Shan, Yan |
| 5-May-2020 | INSTAGRAM限時動態之廣告效果研究 | 孫欣妤; Sun, Hsin-Yu |
| 2-Mar-2020 | Instagram限時動態使用與心理影響研究 | 盧佳岱; Lu, Jia-Dai |
| 22-Mar-2018 | Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships | 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun |