Publications-Theses

Showing 1-25 of 993
Date Title Author Type Full Text(downloads)
2013 E-Commerce Strategic Marketing Analysis in Online Stores—The Cases of Small and Medium Enterprises 洪鈺婷 thesis pdf(510)
2013 Internationalization and Performance of Taiwanese Banks Operating Abroad 劉乙儀 thesis web page(479)
2013 The Application of Data Mining on Internet Behavior of Online Consumer 彭士嘉 thesis pdf(338)
2014 Spin-off Triadic Theory: A Discussion On The Timing of Corporate Spin-off Decision 鄭久昀 thesis pdf(669)
2014 The Research of Business Green Management - An Empirical Study on Global Leading Brands 簡憶汶、Jian, Yi Wen thesis web page(461)
2013 A Study of Big Data Analytics for Customer Relationship Management 黃盈智、Huang, Ying Chih thesis web page(482)
2014 Open Business Model Analysis 林秉軒、Lin, Ping Shuan thesis pdf(180)
2014 Key Success Factors and Marketing Strategy of New Product: Case Study of Taiwan Fruit Beer 蕭曉涵 thesis web page(478)
2014 Customer Value Co-creation -An Exploratory Study on Affordable Luxury Brands 黃致嘉 thesis pdf(292)
2014 An integrative study of customer satisfaction and loyalty 吳政諺、Wu, Jheng Yan thesis pdf(5972)
2014 The Effects of the Change of Transit Service on Interior Route and Consumer Behavior in the Shopping Mall 駱玫如、Lo, Jasmine thesis web page(454)
2014 How to enter the market as a late comer-take cloud-products as an example 徐愷心、Hsu, Kai Sin thesis pdf(962)
2015 Strategic Responses to Co-branding Strategy- Manufacturers’ Perspective 張慈芳、Chang, Tzu Fang thesis web page(429)
2015 Social Networking Marketing Analysis: the Fan Pages of Apparel Industry 張予睿 thesis web page(518)
2015 Combining Online and Offline Activities to Interact with Consumers: The Case of Sport Industry 王琦婷 thesis web page(348)
2015 A Study of How to Control Necessary Conditions and Resources When An Enterprise Facing Spin-off 呂家駒 thesis pdf(796)
2015 The Development of Social Enterprises Resources and Eco-system: Take Social Enterprise Insights, Taiwan for example 邱韻華 thesis web page(490)
2015 Strategic Marketing Analysis of Dealing with Food Safety Crisis: A Case Study of Multi-brand Chain Dining Group 蘇繹純、Su, Yi Chun thesis pdf(471)
2015 How to build up assets specificity through user participation 黃鈺婷 thesis pdf(574)
2015 The Moderating Effect of Social Identity on Users’ Repurchase Intention in the Context of Online Group Buying 陳貞妮、Chan, Jennifer thesis pdf(192)
2015 The Impacts of O2O on the Online Shopping Websites LI-YI HUANG、LI-YI HUANG thesis pdf(1156)
2015 Study on How Accelerators Help Internet Entrepreneurs to Acquire Resources 陳映竹 thesis web page(530)
2015 The Transformation Strategy for the Conventional Industries:A Case study on A Pest Control Operation Company 李晟豪、Li, Cheng Hau thesis web page(412)
2015 The Influence of Advertising Slogans on Attitude Toward Product and Purchase Intention - Using Product Involvement as Moderator 潘皓天 thesis pdf(170)
2015 Influential Factors of Venture Capital Activity in China 李品瑛 thesis web page(339)