| 2025-07 |
Organizational and Personal Drivers of Ethical Awareness in Public Relations: A Study of Practitioner Perspectives |
I-HUEI CHENG、I-HUEI CHENG、I-HUEI CHENG |
conference |
pdf(2) |
| 2025-06 |
Exploring Confucianism’s Role in Enhancing Business Sustainability -Insights from Taiwanese Firms’ SDG Performance |
I-HUEI CHENG、I-HUEI CHENG、Chien, An-Chi、Lin, Chih-Chun、Lin, Meng-Hsien、Liu, Shih-Ching |
conference |
pdf(6) |
| 2024-08 |
The Impact of Like-Skipping Behavior on Social Media: An Analysis of Age Differences and Social Consequences |
YUHMIIN CHANG、YUHMIIN CHANG |
conference |
pdf(357) |
| 2024-07 |
Enhancing Task Enjoyment in Media Multitasking: The Role of Relatedness and Anticipatory Self-Referencing |
YUHMIIN CHANG、YUHMIIN CHANG |
conference |
web page(328) |
| 2024-06 |
Teaching Media Ethics in the Digital Age: Exploring How Ethics Instruction and Internship Experiences Influence Students’ Ethical Perceptions Related to Social Media Practices and AI Applications |
I-HUEI CHENG、I-HUEI CHENG、I-HUEI CHENG |
conference |
web page(5) |
| 2024-06 |
Artificial Intelligence in Mass Communication: An Ethical Framework for Predicting AI Acceptance |
I-HUEI CHENG、I-HUEI CHENG、I-HUEI CHENG |
conference |
web page(9) |
| 2023-08 |
Exploring the Relationship between Relevant Multitasking and Persuasion: The Role of Inattentional Screen Blindness, Elaboration, and Flow |
YUHMIIN CHANG、YUHMIIN CHANG |
conference |
web page(772) |
| 2023-07 |
A Content Analysis of Medical Discourse for Sexually Transmitted Diseases during the Japanese Period in Taiwan: Taking Advertisements of Syphilis Medicine as Examples |
HSIU-HUI SUN、HSIU-HUI SUN |
conference |
pdf(1) |
| 2023-06 |
媒介多工如何提升幸福感：認知負荷與心流的連續中介效果 |
YUHMIIN CHANG |
conference |
pdf(432) |
| 2023-05 |
Perceived Ethicality and Dialogic Communication Strategies as Predictors of Organization-Public Relationships on Social Media |
I-HUEI CHENG、I-HUEI CHENG、I-HUEI CHENG |
conference |
web page(703) |
| 2022-05 |
Predictors of Covid Knowledge, Public Health Compliance, and Vaccine Intent in the US, South Korea, Taiwan, and India |
YUHMIIN CHANG |
conference |
|
| 2021-08 |
Media multitasking and mood management: The positive and negative mediation effects of entertainment and flow on mood repair |
YUHMIIN CHANG、YUHMIIN CHANG |
conference |
web page(608) |
| 2021-07 |
How Do individuals’ world views shape their perceptions of AI |
YI-NING CHEN、Chen, Y. N. Katherine |
conference |
web page(788) |
| 2021-06 |
Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果 |
YUHMIIN CHANG、YUHMIIN CHANG |
conference |
web page(728) |
| 2021-05 |
社群媒體上的危機溝通 |
I-HUEI CHENG、I-HUEI CHENG |
conference |
web page(918) |
| 2021-05 |
The role of information literacy in the COVID-19 pandemic |
YI-NING CHEN、Chen, Y. N. Katherine |
conference |
web page(789) |
| 2021-01 |
2020年臺灣總統大選之議題數據分析 |
YI-NING CHEN、Chen, Y. N. Katherine |
conference |
pdf(717) |
| 2020-08 |
Analysis of campaign issue dynamics |
YI-NING CHEN、Chen, Yi Ning |
conference |
pdf(601) |
| 2020-05 |
臉書粉絲參與品牌官方粉絲專頁之動機與社群公關內容經營策略 |
I-HUEI CHENG、I-HUEI CHENG |
conference |
pdf(411) |
| 2019-11 |
An analysis of false claims in Taiwan`s newspaper nutritional products advertisements during the colonial period |
HSIU-HUI SUN、HSIU-HUI SUN |
conference |
|
| 2019-11 |
Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media |
I-HUEI CHENG、I-HUEI CHENG |
conference |
web page(827) |
| 2019-10 |
The impact of attitudes towards government and corporations on trust in technology |
YI-NING CHEN、Chen, Y. N. Katherine |
conference |
pdf(754) |
| 2019-09 |
Making Ideation Visible: An Early-Design Tool for Designers |
PEI-JUNG CHENG、Cheng, Pei-Jung |
會議論文 |
|
| 2019-09 |
Using the Technology Acceptance Model to Evaluate Intention to Use Mobile Games—A Case of Pokémon GO |
Fan, Ya-Fen、PEI-JUNG CHENG、Cheng, Pei-Jung |
會議論文 |
|
| 2019-06 |
An analysis of "pseudoscience" in Taiwan`s newspaper medicine advertisements during the colonial period |
HSIU-HUI SUN、HSIU-HUI SUN |
conference |
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