高職廣告設計科學生升學就業影響因素之探討

Abstract

本研究旨在探討高職廣告設計科應屆畢業學生升學就業意願的影響因素，並了解高職廣告設計科應屆畢業生升學就業的現況，包括個人因素、家庭因素、實施教學與輔導計畫，以及不同縣市、性別、主要撫養者學歷、技術士證照與學業成績等對於影響高職廣告設計科應屆畢業生升學就業因素的看法，進而歸納目前高職廣告設計科的缺失及改善之道。\n 本研究以北、中、南三區公私立高職廣告設計科應屆畢業生為研究對象。配合研究編製影響高職廣告設計科學生升學就業因素之探討問卷調查表，問卷分為「基本資料」及「問卷內容」兩部分，共寄發1,803份，回收1,361份，有效問卷共1,344份，回收率為75%。\n 研究方法則採取文獻分析、問卷調查，透過文獻分析以作為調查研究分析的基礎。在統計方面的使用上，依背景變項的特性而有差異，在「性別」變項上採用t-test的方法進行顯著性考驗。變項則採用單因子變異數分析（one-way ANOVA）來進行顯著性考驗。一旦達統計上顯著差異者，則進一步採用薛費法（Scheffé method test）來進行事後比較。\n\n本研究歸納出主要結論如下：\n一、就父母期望方面，不同性別、不同學校所屬區域、有無廣告設計工作經驗等有其差異性。在希望待遇擁有不同種類證照及張數、學業及實習成績方面則未有顯著性影響。\n二、就父母期望方面，主要撫養者年齡、職業、教育程度及每月平均收入不同，則其看法亦有所不同。\n三、就對廣告設計的願景上，背景變項不同，如不同性別、不同學校所屬區域、有無廣告設計經驗在希望待遇之影響不顯著。在證照、學業與實習成績上則有顯著的差異。\n四、就對廣告設計的願景上，不同的家庭變項，並未呈現顯著的正相關。\n五、就對廣告設計的興趣方面，其背景變項不同，亦呈現不同的差異性。如性別、區域、經驗、待遇上無差異性。而證照種類愈多、張數愈多則興趣愈高；學業與實習成績愈高，則興趣愈高。\n六、就廣告設計的興趣上，其在家庭變項方面，不同年齡、不同職業之主要撫養者及家庭收入等未有顯著差異；而主要撫養者的教育程度會與其對廣告設計的興趣有顯著的相關性。\n七、在個人升學、就業的意願方面，性別、學校所屬區域、有無廣告設計經驗、待遇、證照張數，未有明顯差異；而證照種類愈多，學業與實習成績愈高，則其升學與就業意願愈高。\n八、在個人升學就業的意願上，家庭變項不同，亦未有顯著影響。\n\n 最後依據研究結果提出以下建議：\n一、對教育行政機關建議\n （一）重視高職招生不足現象\n （二）正視高職升學途徑的困境\n二、對學校建議\n （一）加強學生專業技能的培養\n （二）加強輔導學生取得各類技術士證照\n （三）加強產學合作，增加校外實習機會\n （四）加強教學體系現代化\n三、對學生建議\n （一）加強培養帶著走的能力\n （二）加強實作能力

The main purposes of this study are to explore the factors influencing Advertisement and Design (AD) department graduates’ aspiration of further study and employment in vocational high school, to understand the current situation of the students’ further study and employment, and then to suggest the strategy of improvement for AD department. The study adopted literature analysis and questionnaires survey. The total copies of questionnaires were 1803, and the effective responses were 1344, with a return rate of 75 percent. After statistics analysis of the collected data, the main findings are as follow:\n1. As for parents’ expectation, the significant differences existed in students’ genders, schools’ areas, AD-related job experience and parents’ ages, education levels, occupation types and monthly income; otherwise no significant differences existed in students’ expecting income, hoping to have more different kinds of licenses and academic achievement.\n2. As for the vision of AD, the significant differences existed in students’ hoping to have more different kinds of licenses and academic achievement; otherwise no significant differences existed in other variables.\n3. As for the interest in AD, the significant differences existed in students’ hoping to have more different kinds of licenses, academic achievement; and parents’ education levels.\n4. As for the aspiration of further study and employment, the significant differences existed in students’ hoping to have more different kinds of licenses and academic achievement.\n\nAccording to the findings, the suggestions are as follows:\n1. For the government, put emphasis on the insufficiency of students in vocational high schools and the difficulty in the ways of students’ further study.\n2. For the schools, put emphasis on students’ practical skills, encourage students to get more licenses, cooperate with the industry, and modernize the facilities.\n3. For the students, put emphasis on the with-going ability and practical skills.