1. NCCU Academic Hub
  2. Researcher
  3. College of Commerce
  4. Department of International Business
  5. CHIEN-WEI CHEN

Publications-Proceedings

Showing 1-5 of 5
Date Title Type Full Text
2019-11 Anticipated Regret and Consumers` Smartphone Replacement Decisions——The Moderation of Consumers` Personal Traits conference web page(449)
2017-01 An Eye for An Eye: A Matching Response Approach to New Product Preannouncement conference web page(714)
2016 Fear of Product Obsolescence and Intention to Upgrade conference pdf(274)
2014 Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects conference pdf(781)
2005-01 台灣電影的美麗與哀愁—產業分析與生存策略 conference
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