| 2025-10 |
The Effects of Primal Good World Beliefs and Just World Belief on Consumer ESG Behavior |
conference |
pdf(130) |
| 2025-09 |
Marketing Beyond the Human: Visual Cue Effects in Animal Endorsement |
conference |
pdf(28) |
| 2024-06 |
The Environmental Self-regulation and ESG Beliefs as the Essential Supports to the Corporate ESG Conducts |
conference |
pdf(349) |
| 2022-08 |
Am I Talking to AI? The Effects of Consumers’ Mindsets on Communication Patterns with Voice-Based Services |
conference |
pdf(0) |
| 2020-08 |
AI Assistant is My Bestie: Exploring the Effect of Social Role on Relationship Building with AI Assistant Enabled Smart Speakers |
conference |
web page(904) |
| 2019-07 |
Effects of Egoism on Service Failure Recovery |
conference |
|
| 2018-01 |
The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information |
conference |
|
| 2017-06 |
主觀產品知識與素樸理論對產品資訊中遺漏訊息推論的影響 |
conference |
pdf(415) |
| 2017-06 |
以眼動注視反應探討品牌識別標誌之美感判斷歷程 |
conference |
pdf(464) |
| 2017-06 |
以自發性導引法再探虛擬世界中的沉浸體驗 |
conference |
pdf(276) |
| 2013 |
POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS` PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS |
conference |
pdf(1218) |
| 2011 |
BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS |
conference |
pdf(1176) |
| 2011 |
MANAGING PRODUCT AND BRAND PORTFOLIOS: STAND AHEAD, NOT NECESSARY TO BE THE HEAD: WHO IS RESPONSIBLE FOR A COMPOSITE BRAND EXTENSION? |
conference |
pdf(1116) |
| 2010 |
Convenience probe: A participatory sensing tool to collect large-scale consumer flow behaviors |
conference |
web page(1758) |
| 2009-05 |
The Effects of Self-Congruency and Product Type on the Purchase Intention of Real versus Virtual Products |
conference |
|
| 2008-10 |
A Research of the Effect of Gift Promotion and Its Spillover Effect |
conference |
|
| 2008-10 |
The Values and Lifestyles of Prior Mature Chinese Consumers |
conference |
|
| 2008-08 |
Intergenerational brand loyalty transfer: Is product knowledge a missing link? |
conference |
|
| 2008-08 |
Forward or not: The diffusion of rumors on the Internet |
conference |
|
| 2008-06 |
What Makes You Satisfied: The Brand, Store, or Employee? |
conference |
|
| 2008-06 |
Consumer Decision Rules and Post-consumption Dissonance of Maximizer versus Satisficer under the Information Overload Situation |
conference |
|
| 2007-11 |
The Thinking Style and Information Source Preference for Consumers with an Interdependent-Self versus an Independent-Self |
conference |
pdf(984) |
| 2007-10 |
The Perceived Value of Time in a Transaction |
conference |
pdf(1156) |
| 2007-10 |
The Effect of Promotion Framing on the Evaluation of Price Bundling |
conference |
pdf(869) |
| 2007-10 |
Consumer Fantasy and Fantasy Consumption |
conference |
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