| 2025-12 |
Ethics in government communication on social media: testing a relationship-building model among young adults in Taiwan |
article |
說明頁(44) |
| 2025-07 |
Organizational and Personal Drivers of Ethical Awareness in Public Relations: A Study of Practitioner Perspectives |
conference |
pdf(70) |
| 2025-06 |
Exploring Confucianism’s Role in Enhancing Business Sustainability -Insights from Taiwanese Firms’ SDG Performance |
conference |
pdf(40) |
| 2024-06 |
Teaching Media Ethics in the Digital Age: Exploring How Ethics Instruction and Internship Experiences Influence Students’ Ethical Perceptions Related to Social Media Practices and AI Applications |
conference |
說明頁(246) |
| 2024-06 |
Artificial Intelligence in Mass Communication: An Ethical Framework for Predicting AI Acceptance |
conference |
說明頁(157) |
| 2024-06 |
The Impact of Ethics Instruction and Internship on Students’ Ethical Perceptions about Social Media, Artificial Intelligence, and ChatGPT |
article |
說明頁(108) |
| 2024-01 |
Retaliation on Social Media: Elucidating the Roles of Perceived Betrayal in Forming Negative Megaphoning in Data Breach Crises |
article |
說明頁(458) |
| 2023-11 |
Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building |
article |
說明頁(683) |
| 2023-05 |
Perceived Ethicality and Dialogic Communication Strategies as Predictors of Organization-Public Relationships on Social Media |
conference |
說明頁(744) |
| 2021-05 |
社群媒體上的危機溝通 |
conference |
說明頁(1019) |
| 2021-01 |
社群公關倫理的理論與實踐 |
article |
pdf(544) |
| 2020-07 |
社群媒體時代下的公關專業倫理：探討公關倫理核心價值與挑戰 |
article |
pdf(682) |
| 2020-05 |
臉書粉絲參與品牌官方粉絲專頁之動機與社群公關內容經營策略 |
conference |
pdf(420) |
| 2019-11 |
Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media |
conference |
說明頁(850) |
| 2018-12 |
由負轉正的新取徑：探討正向心理學於未來健康傳播研究 與健康宣導實務之應用 |
conference |
pdf(428) |
| 2018-12 |
由負轉正的新取徑：探討正向心理學於未來健康傳播研究與健康宣導實務之應用 |
book/chapter |
pdf(519) |
| 2018-12 |
探討「快時尚」與「廢時尚」的新聞框架、公關議題管理與企業永續 |
book/chapter |
pdf(551) |
| 2013-07 |
新聞中的「偽科學」內容分析研究 |
article |
pdf(1059) |
| 2013-07 |
Discovering the unexplored in science communication: Pseudoscience news |
article |
pdf(1147) |
| 2012-10 |
Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality |
article |
說明頁(2183) |
| 2012-08 |
Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance |
article |
pdf(1372) |
| 2012 |
公關從業人員的新挑戰：網路新媒體的應用與專業倫理之考量 |
report |
pdf(815) |
| 2011-01 |
Characteristics and Dimensions of Ethical Leadership in Public Relations |
article |
pdf(1463) |
| 2011 |
公關從業人員的新挑戰：網路新媒體的應用與專業倫理之考量 |
report |
說明頁(1235) |
| 2010-01 |
Assessing the TARES as an ethical model for antismoking ads |
article |
pdf(1983) |
