| 2024-01 |
Retaliation on Social Media: Elucidating the Roles of Perceived Betrayal in Forming Negative Megaphoning in Data Breach Crises |
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| 2023-11 |
Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building |
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| 2023-05 |
Perceived Ethicality and Dialogic Communication Strategies as Predictors of Organization-Public Relationships on Social Media |
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| 2021-05 |
社群媒體上的危機溝通 |
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| 2021-01 |
社群公關倫理的理論與實踐 |
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| 2020-07 |
社群媒體時代下的公關專業倫理：探討公關倫理核心價值與挑戰 |
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| 2020-05 |
臉書粉絲參與品牌官方粉絲專頁之動機與社群公關內容經營策略 |
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| 2019-11 |
Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media |
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| 2018-12 |
由負轉正的新取徑：探討正向心理學於未來健康傳播研究與健康宣導實務之應用 |
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| 2018-12 |
探討「快時尚」與「廢時尚」的新聞框架、公關議題管理與企業永續 |
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| 2018-12 |
由負轉正的新取徑：探討正向心理學於未來健康傳播研究 與健康宣導實務之應用 |
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| 2013.07 |
新聞中的「偽科學」內容分析研究 |
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| 2013-07 |
新聞中的「偽科學」內容分析研究 |
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| 2013-07 |
Discovering the unexplored in science communication: Pseudoscience news |
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| 2012-10 |
Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality |
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| 2012-08 |
Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance |
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| 2012 |
公關從業人員的新挑戰：網路新媒體的應用與專業倫理之考量 |
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| 2011-01 |
Characteristics and Dimensions of Ethical Leadership in Public Relations |
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| 2011 |
公關從業人員的新挑戰：網路新媒體的應用與專業倫理之考量 |
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| 2010-01 |
Assessing the TARES as an ethical model for antismoking ads |
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| 2010 |
公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-有效的科技傳播---公眾認知與媒體呈現(III) |
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| 2009-11 |
Effective Science Communication: Public Perceptions and Media Representation |
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| 2009-05 |
The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing |
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| 2009.01 |
[書評], 危機傳播與溝通[評危機傳播與溝通：計畫、管理、與回應 柯姆斯著] |
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| 2009-01 |
危機傳播與溝通 |
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