| 2023-11 |
Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building |
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說明頁(79) |
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| 2021-01 |
社群公關倫理的理論與實踐 |
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pdf(240) |
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| 2020-07 |
社群媒體時代下的公關專業倫理：探討公關倫理核心價值與挑戰 |
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| 2013.07 |
新聞中的「偽科學」內容分析研究 |
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| 2013-07 |
新聞中的「偽科學」內容分析研究 |
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| 2013-07 |
Discovering the unexplored in science communication: Pseudoscience news |
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| 2012-10 |
Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality |
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說明頁(1693) |
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| 2012-08 |
Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance |
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| 2011-01 |
Characteristics and Dimensions of Ethical Leadership in Public Relations |
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| 2010-01 |
Assessing the TARES as an ethical model for antismoking ads |
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| 2009-05 |
The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing |
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| 2009.01 |
[書評], 危機傳播與溝通[評危機傳播與溝通：計畫、管理、與回應 柯姆斯著] |
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| 2009-01 |
危機傳播與溝通 |
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| 2009 |
Do stronger links with practice make perfect? |
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| 2009 |
Do stronger links with practice make perfect?: A survey of advertising scholars |
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| 2008-12 |
IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN |
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說明頁(945) |
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| 2007.08 |
[書評], 期待百家爭鳴的公關理論: 談 公共關係理論(二) |
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| 2007-01 |
期待百家爭鳴的公關理論：談Public Relations Theory II |
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pdf(285) |
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| 2006 |
The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women |
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pdf(1018) |
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| 2005 |
Going head to head: Content analysis of high profile conflicts as played out in the press |
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說明頁(1323) |
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| 2004 |
The Role of Clients in the Public Relations Campaigns Course |
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