2023-02 |
Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load |
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2022-04 |
Z世代媒介多工動機與消費決策信心:從眾、任務相關性、與資訊可診斷性之調節連續中介效果 |
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說明頁(346) |
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2018-08 |
Perceived message consistency: Explicating how brand messages being processed across multiple online media |
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pdf(423) |
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2017-05 |
The influence of media multitasking on the impulse to buy: A moderated mediation model |
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pdf(385) |
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2017 |
Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior |
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說明頁(936) |
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2016 |
網路素人創作內容決策歷程與觸動點分析-循序樣式探勘技術之應用 |
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pdf(422) |
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2015-07 |
跨世代行動上網與電視並用行為與動機 |
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pdf(331) |
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2013.10 |
什麼樣的科學新聞內容會受新聞媒體青睞? 報紙與電視科學新聞媒體顯著性之決定因素初探 |
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2013-10 |
什麼樣的科學新聞內容會受新聞媒體青睞?報紙與電視科學新聞媒體顯著性之決定因素初探 |
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pdf(1361) |
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2013.03 |
Age matters: Short Message Service advertising reading behaviours |
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pdf(1278) |
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2012-06 |
因人而異的新聞消費行為:整合新聞媒介與新聞品牌的新思維 |
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pdf(981) |
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2012-01 |
跨媒介新聞資訊處理模型:資訊來源擴大理論在新聞研究上的應用 |
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pdf(1046) |
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2012 |
跨媒介新聞資訊處理模型:資訊來源擴大理論在新聞研究上的應用 |
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pdf(1191) |
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2011.01 |
品牌年輕化與非目標市場效果:當西方遇上東方 |
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2011-01 |
品牌年輕化與非目標市場效果:當西方遇上東方 |
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2011-01 |
品牌年輕化與非目標市場效果:當西方遇上東方 |
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pdf(861) |
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2009 |
An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study |
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2008-04 |
政治置入性新聞對新聞可信度之影響 |
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pdf(1541) |
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2008 |
政治置入性新聞對新聞可信度之影響 |
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2008 |
單一與多重媒體重複策略之傳播效果比較 |
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pdf(1007) |
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2006.01 |
線上遊戲關係品質與忠誠度之研究 |
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pdf(1229) |
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2006-01 |
線上遊戲關係品質與忠誠度之研究 |
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pdf(1004) |
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2005.12 |
An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledge |
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說明頁(1460) |
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2005.07 |
你搞懂整合行銷傳播了嗎?看Tom Duncan所謂的IMC |
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2005-07 |
你搞懂整合行銷傳播了嗎?看Tom Duncan所謂的IMC |
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