| 2024-08 |
Exploring the effect of guilt on giving a consciously branded gift |
conference |
web page(305) |
| 2019-03 |
The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising |
conference |
web page(720) |
| 2018-01 |
Influencing Consumer Response to Products with High Styling: The Role of Mindsets |
conference |
web page(769) |
| 2017-06 |
Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency |
conference |
web page(1985) |
| 2017-02 |
The Influence of Pro-environmental Credentials on Wasteful Consumption |
conference |
pdf(994) |
| 2016-02 |
Re-investigating Language Choice for Multinational Corporations and Local Firms with a Focus on Monolinguals |
conference |
pdf(1260) |
