2019-03 |
The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising |
conference |
web page(377) |
2018-01 |
Influencing Consumer Response to Products with High Styling: The Role of Mindsets |
conference |
web page(338) |
2017-06 |
Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency |
conference |
web page(1709) |
2017-02 |
The Influence of Pro-environmental Credentials on Wasteful Consumption |
conference |
pdf(695) |
2016-02 |
Re-investigating Language Choice for Multinational Corporations and Local Firms with a Focus on Monolinguals |
conference |
pdf(955) |