National Chengchi University, Social Science Center,Research & Development (Social network graph considers only
internal connections of NCCU
)
YING-CHING LIN (25)
2024-09
Giving a Conspicuously Branded Gift: The Role of Guilt
2024-08
Exploring the effect of guilt on giving a consciously branded gift
2021-09
Influencing Consumer Response to Highly Aesthetic Products: The Role of Mindsets
2019-03
The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising
2018-01
Influencing Consumer Response to Products with High Styling: The Role of Mindsets
2017-06
Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency
2017-04
Exploring Wasteful Consumption
2017-02
The Influence of Pro-environmental Credentials on Wasteful Consumption
2017
Creating an effective code-switched ad for monolinguals: The influence of brand origin and foreign language familiarity
2016-10
Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals
2016-02
Re-investigating Language Choice for Multinational Corporations and Local Firms with a Focus on Monolinguals
2016-01
Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-Inquiry Focusing on Monolinguals
2015-05
Physical activity and food consumption: The moderating role of individual dieting tendency
2015
Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals
2014
轉碼廣告的說服力—語言熟悉程度、消費者認同與產品類別的干擾效果
2013
The face value of foreign currency on consumer price perception—The moderating effect of product substitution
2012
Double Standard: The Role of Environmental Consciousness in Green Product Usage
2012
Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk
2010
Attributions and Outcomes of Customer Misbehavior
2008
The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?
2007
Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors
2006
電子化服務價值：消費者知識與知覺風險之干擾效果
2005
Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic?
2004
The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias.
2003
Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity?
YING-CHING LIN
Nation Chengchi University Library All Rights Reserved.
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