| 2025-07 |
Developing the trans-parasocial relations scale for measuring engagement with influencer marketing |
conference |
說明頁(362) |
| 2025-06 |
Influencer marketing for public brands: How sponsorship disclosures shape citizen and government empowerment |
conference |
pdf(154) |
| 2025-06 |
Enhancing or diminishing? The dual impact of over-endorsement on influencer credibility, attractiveness, and purchase intentions |
conference |
pdf(192) |
| 2025-06 |
Examining the interplay of chatbot interactivity and anthropomorphic design for enhancing brand relationships in service businesses |
article |
說明頁(374) |
| 2025-05 |
The Effect of Self-Monitoring and Endorser Attractiveness on Online Video Advertising Responses |
article |
說明頁(599) |
| 2025-03 |
Z世代的流量密碼：青少年的網路影音使用及參與行為 |
book/chapter |
說明頁(573) |
| 2024-06 |
A Social Networks Approach to Understanding YouTubers: The Case of Government-Sponsored Videos in Taiwan |
conference |
說明頁(543) |
| 2024-01 |
Examining the Impact of Chatbot Technologies on Consumer-Brand Relationship Building |
conference |
pdf(192) |
| 2023-07 |
Unfolding the Relationship-Building Potential of Brand Chatbots for Service Businesses |
conference |
說明頁(586) |
| 2023-03 |
Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots |
article |
說明頁(633) |
| 2022-05 |
Exploring uses and gratifications and psychological outcomes of engagement with Instagram Stories |
article |
說明頁(745) |
| 2022-03 |
Cross-Cutting Exposure, Perceived Realism, and Online Political Engagement in the Age of Algorithms |
article |
說明頁(849) |
| 2021-06 |
Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent |
article |
pdf(648) |
| 2021-06 |
The effect of communication apprehension on individual`s engagement with influencer communication |
conference |
說明頁(560) |
| 2021-06 |
The role of construal fit in threat appeal to persuade young drivers not to text while driving |
article |
pdf(624) |
| 2021-04 |
Cross-cutting and like-minded discussion on social media: The moderating role of issue importance in the (de)mobilizing effect of political discussion on political participation |
article |
pdf(692) |
| 2019-10 |
How does political discussion on Social media (de)mobilize political participation? The role of cross-cutting and like-minded discussion, political ambivalence and issue importance |
conference |
說明頁(634) |
| 2019-01 |
Revisiting the effect of exposure to heterogeneous perspectives on political participation: The moderating role of approval for algorithmic curation |
conference |
說明頁(730) |
| 2019 |
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive |
article |
pdf(660) |
| 2018-07 |
Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections |
article |
說明頁(898) |
| 2018-07 |
Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram |
article |
pdf(853) |
| 2018 |
Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty |
article |
pdf(698) |
| 2017 |
Personality traits, motivations, and emotional consequences of social media usage |
article |
說明頁(1028) |
| 2017 |
Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms |
article |
說明頁(939) |
| 2016-05 |
Social television: Examining the antecedents and consequences of connected TV viewing |
article |
pdf(705) |
