| 2005-01 |
Personal Values, Advertising, and Smoking Motivation in Taiwanese Adolescents |
article |
pdf(1366) |
9 | 7 |
| 2012-03 |
Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences |
article |
pdf(963) |
6 | 7 |
| 2012 |
How people tell an ad story: Western vs. Asian styles |
article |
說明頁(1412) |
10 | 7 |
| 2010-12 |
The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies |
article |
pdf(1335) |
8 | 7 |
| 2017-10 |
A Meta-Cognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects |
article |
pdf(486) |
8 | 7 |
| 2017 |
A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects |
article |
pdf(318) |
8 | 7 |
| 2014 |
Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions |
article |
pdf(1294) |
7 | 6 |
| 2011-12 |
The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads |
article |
pdf(1049) |
7 | 5 |
| 2015 |
Before–after appeals: a dual-route effect model |
article |
說明頁(1963) |
5 | 4 |
| 2017 |
How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model |
article |
pdf(487) |
3 | 4 |
| 2018-04 |
How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system model |
article |
pdf(423) |
3 | 4 |
| 2018-08 |
Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition |
article |
說明頁(642) |
7 | 4 |
| 2019-04 |
Model of Behavioral Strategies for Coping with Party Ambivalence |
article |
pdf(237) |
3 | 3 |
| 2020-05 |
How Morality Judgments Influence Humor Perceptions of Prankvertising |
article |
pdf(291) |
4 | 3 |
| 2009 |
Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion |
article |
pdf(1030) |
2 | 2 |
| 2019-05 |
Effects of the Number of Advertised Brands in a Choice Set: A Meta-Cognitive Process |
article |
pdf(292) |
2 | 1 |
