| 2020-05 |
How Morality Judgments Influence Humor Perceptions of Prankvertising |
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pdf(283) |
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| 2019-09 |
Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication |
article |
pdf(221) |
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| 2019-05 |
Effects of the Number of Advertised Brands in a Choice Set: A Meta-Cognitive Process |
article |
pdf(282) |
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| 2019-04 |
Model of Behavioral Strategies for Coping with Party Ambivalence |
article |
pdf(226) |
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| 2018-08 |
Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition |
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說明頁(637) |
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| 2018-04 |
How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system model |
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pdf(417) |
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| 2017-10 |
A Meta-Cognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects |
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pdf(484) |
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| 2017-09 |
Party Ambivalence: Antecedents, Decision Strategies, Media Uses, and Coping Strategies |
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pdf(383) |
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| 2017 |
How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model |
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pdf(458) |
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| 2017 |
A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects |
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pdf(316) |
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| 2016-12 |
線上影音接收、傳散與產製上傳行為探討: 多元動機之觀點 |
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pdf(481) |
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| 2016-12 |
Methodological Issues in Advertising Research: Current Status, Shifts, and Trends |
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pdf(782) |
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| 2016-08 |
Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes |
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說明頁(791) |
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| 2015-10 |
Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings |
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pdf(678) |
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| 2015-07 |
Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation |
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pdf(834) |
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| 2015 |
Before–after appeals: a dual-route effect model |
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說明頁(1956) |
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| 2015 |
Endorsements move students to choose candidate |
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說明頁(814) |
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| 2014-08 |
Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising |
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pdf(1290) |
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| 2014-06 |
從認知與情感雙歧檢視台灣民眾的廣告規避與趨近行為 |
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pdf(495) |
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| 2014 |
Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions |
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pdf(1289) |
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| 2014 |
Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example |
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pdf(1184) |
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| 2014 |
When New Commercials do not Meet Expectations |
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pdf(1065) |
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| 2014 |
Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework |
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pdf(1123) |
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| 2014 |
Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News |
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pdf(1070) |
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| 2013.08 |
The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization |
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pdf(1122) |
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