| 2011-08 |
The effects of the number of product subcategories on perceived variety and shopping experience in an online store |
article |
pdf(1379) |
33 | 22 |
| 2007 |
Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits |
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pdf(1508) |
8 | 21 |
| 2010-03 |
Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness |
article |
pdf(1292) |
26 | 21 |
| 2013.02 |
Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising |
article |
pdf(1045) |
23 | 19 |
| 2004 |
Country-of-Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement |
article |
pdf(1147) |
27 | 19 |
| 2009-01 |
Effectiveness of promotional premiums: The moderating role of affective state in different contexts |
article |
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23 | 19 |
| 2006-03 |
Beating the news blues: Mood repair through exposure to advertising |
article |
pdf(1351) |
26 | 17 |
| 2006 |
Context-induced and ad-induced affect: Individual differences as moderators |
article |
pdf(1041) |
24 | 17 |
| 2009 |
Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals |
article |
pdf(1092) |
24 | 17 |
| 2006 |
Knowledge about the Gulf Wars: A theoretical model of learning from the news |
article |
pdf(1383) |
21 | 16 |
| 2006-03 |
Seeing the small picture: Ad-self versus ad-culture congruency in international advertising |
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pdf(666) |
19 | 16 |
| 2006 |
See the small picture: The importance of culture versus self in determining advertising effectiveness |
article |
|
19 | 15 |
| 2011-12 |
Opinions from Others Like You: The Role of Perceived Source Similarity |
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pdf(1301) |
19 | 15 |
| 2012 |
Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs |
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說明頁(1520) |
17 | 14 |
| 2012-12 |
The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model |
article |
pdf(786) |
21 | 14 |
| 2016-08 |
Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes |
article |
說明頁(802) |
19 | 14 |
| 2019-09 |
Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication |
article |
pdf(239) |
18 | 14 |
| 2012-06 |
Ambivalent Attitudes in a Communication Process: An Integrated Model |
article |
pdf(1569) |
16 | 13 |
| 2013.08 |
The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization |
article |
pdf(1148) |
19 | 13 |
| 2011-09 |
The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators |
article |
pdf(1295) |
13 | 10 |
| 2014 |
Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework |
article |
pdf(1130) |
19 | 10 |
| 2014 |
Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News |
article |
pdf(1085) |
13 | 10 |
| 2014 |
When New Commercials do not Meet Expectations |
article |
pdf(1070) |
10 | 9 |
| 2006-01 |
Changing smoking attitudes by strengthening weak anti-smoking beliefs-Taiwan as an example |
article |
pdf(1648) |
8 | 8 |
| 2009-02 |
Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes |
article |
pdf(1375) |
6 | 8 |
