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Browsing by Author Chang, Yuhmiin


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DateTitleAuthor(s)
6-Dec-2013Age matters: Short Message Service advertising reading behaviours張郁敏; Chang, Yuhmiin
17-Dec-2008An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledge張郁敏; Chang, Yuhmiin
8-Mar-2013An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national studyChang, Yuhmiin; 張郁敏
11-Oct-2018Exploring the memory network change in synergy: The effect-based concept map approach張郁敏; Chang, Yuhmiin
11-Oct-2018Impression Management and Beyond: Exploring Why Young Consumers Like, Share, and Comment on Facebook Advertising張郁敏; Chang, Yuhmiin
14-Feb-2022Media multitasking and mood management: The positive and negative mediation effects of entertainment and flow on mood repair張郁敏; Chang, Yuhmiin
29-May-2023Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load張郁敏; Chang, Yuhmiin; Thorson, Esther
7-Mar-2019O2O決策動機與行為戴敬庭; Tai, Ching-Ting
24-Jul-2018Perceived message consistency: Explicating how brand messages being processed across multiple online media張郁敏; Chang, Yuhmiin
6-Dec-2013Television and Web advertising synergies張郁敏; Chang, Yuhmiin
8-May-2017The influence of media multitasking on the impulse to buy: A moderated mediation modelChang, Yuhmiin; 張郁敏
15-Dec-2016Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking BehaviorChang, Yuhmiin; 張郁敏
24-Jun-2022Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果張郁敏; Chang, Yuhmiin
14-Feb-2022Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果張郁敏; Chang, Yuhmiin
16-Jan-2014什麼樣的科學新聞內容會受新聞媒體青睞？報紙與電視科學新聞媒體顯著性之決定因素初探張郁敏; Chang, Yuhmiin
6-Dec-2013你搞懂整合行銷傳播了嗎？看Tom Duncan所謂的IMC張郁敏; Chang, Yuhmiin
1-Jul-2020品牌愛情故事該如何說下去？ 愛情微電影廣告重複變化策略對品牌形象、廣告權益、新廣告接觸意願的影響陳珮容; Chen, Pei-Jung
8-Mar-2013單一與多重媒體重複策略之傳播效果比較張郁敏; Chang, Yuhmiin
8-Mar-2013因人而異的新聞消費行為：整合新聞媒介與新聞品牌的新思維張郁敏; Chang, Yuhmiin
5-Apr-2017從ELM理論看WeChat與Weibo之資訊流廣告效果陳奕杭; Chen, Yihang
Showing results 1 to 20 of 25  next >