Showing results 5 to 24 of 51
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Date | Title | Author(s) |
3-Aug-2019 | Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
21-Mar-2018 | Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers. | 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan |
27-Oct-2021 | Cross-cutting and like-minded discussion on social media: The moderating role of issue importance in the (de)mobilizing effect of political discussion on political participation | 林芝璇; Lin, Jhih-Syuan; Chen, Hsuan-Ting |
24-Jun-2022 | Cross-Cutting Exposure, Perceived Realism, and Online Political Engagement in the Age of Algorithms | 林芝璇; Lin, Jhih-Syuan |
21-Mar-2018 | Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China | 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan |
18-Dec-2020 | Examining Consumers` Processing of Brand Personification Strategies through the Lens of Anthropomorphism | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
3-Aug-2019 | Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
3-Aug-2019 | Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation | 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan |
3-Aug-2019 | Forgiving brand failures: The role of brand relationship commitment | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
27-Oct-2020 | How does political discussion on Social media (de)mobilize political participation? The role of cross-cutting and like-minded discussion, political ambivalence and issue importance | 林芝璇; Lin, Jhih-Syuan; Chen, Hsuan-Ting |
3-Aug-2019 | How Pinteresting! Exploring global brands’ visual brand identity strategies | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
3-Aug-2019 | Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan |
27-Oct-2021 | Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent | 林芝璇; Lin, Jhih-Syuan; 陳冠儒; Chen, Kuan-Ju; Shan, Yan |
5-May-2020 | INSTAGRAM限時動態之廣告效果研究 | 孫欣妤; Sun, Hsin-Yu |
2-Mar-2020 | Instagram限時動態使用與心理影響研究 | 盧佳岱; Lu, Jia-Dai |
22-Mar-2018 | Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships | 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun |
9-Feb-2018 | Personality traits, motivations, and emotional consequences of social media usage | 林芝璇; Lin, Jhih-Syuan; Lee, Yen-I; Jin, Yan; Bob, Gilbreath |
23-Jan-2019 | Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections | 林芝璇; Lin, Jhih-Syuan; Himelboim, Itai |
27-Oct-2020 | Revisiting the effect of exposure to heterogeneous perspectives on political participation: The moderating role of approval for algorithmic curation | 林芝璇; Lin, Jhih-Syuan |
21-Mar-2018 | Social television: Examining the antecedents and consequences of connected TV viewing | 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun; Chen, Kuan-Ju |