Showing results 33 to 51 of 51
< previous
Date | Title | Author(s) |
21-Jul-2020 | When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive | 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan; 林芝璇 |
3-Aug-2019 | When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives | 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan |
3-Aug-2019 | Would you be my friend? An examination of global marketers` brand personification strategies in social media | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
21-Mar-2018 | Would you be my friend? An examination of global marketers’ brand personification strategies in social media | 林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
3-Aug-2019 | Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
1-Sep-2023 | YouTuber 政治時事節目與青年政治參與:微名人認同與社群心理意識的中介角色 | 王柏文; Wang, Po-Wen |
1-Nov-2021 | 以善因品牌配適度探討企業社會責任在社群媒體上的宣傳效果 | 張翠瑩; Cheung, Chui-Ying |
5-Sep-2019 | 健康傳播宣導訊息之說服效果探討 —以推廣素食健康飲食為例 | 謝增; Xie, Zeng |
2-Sep-2020 | 品牌個性一致性與物質傾向對於消費者之影響-以豪華汽車品牌為例 | 趙冠群; Chao, Guan-Cyun |
5-Oct-2022 | 投資模型理論應用於新聞App用戶之品牌承諾及用戶行為意願研究──以商周Plus與天下雜誌為例 | 洪啟維; Hung, Chi-Wei |
6-Jul-2023 | 拆解隱私悖論:以隱私計算理論探討電商平台推薦系統之數位助推效果 | 朱翊榕; Chu, I-Jung |
1-Sep-2023 | 探究臺灣Z世代的Instagram使用強度與社群媒體壓力源、社群媒體倦怠及線上主觀幸福感之關聯 | 陳思凝; Chen, Szu-Ning |
1-Nov-2021 | 探討個人評論、綜合評分與評論數量如何影響線上消費者評論說服性與採用意圖—簡則系統式模型的應用 | 李家安; Lee, Chia-An |
1-Aug-2022 | 探討擬社會關係的形成與效果:Instagram中大型網紅與微網紅之比較 | 柯承佑; Ko, Cheng-You |
1-Feb-2023 | 產品自我一致性對無性別時尚消費者購買意圖影響之研究 | 林奕瑄; Lin, I-Hsuan |
1-Mar-2022 | 綠不綠由你-綠色化妝品廣告效果之探討 | 林伯育; Lin, Po-Yu |
9-Mar-2023 | 美妝網紅行銷的單雙面訊息對消費者態度之影響:探討贊助透明度、自由威脅和感知相似性的作用 | 麥博宇; MAI, Po-Yu |
1-Oct-2018 | 臉書社群廣告效果研究 : Chatbot與貼文廣告效果之比較 | 曾曉彤; Tseng, Hsiao-Tong |
1-Jul-2021 | 落入社群媒體的Food Porn陷阱——以品牌社群貼文型態探討消費意向 | 林駿; Lin, Chun |