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| Date | Title | Author(s) |
| 25-Nov-2019 | Parents’ Debts, Children’s Obligation? The Effect of Similarity on Consumers’ Boycott of Parent and Subsidiary Corporation | 樓永堅; Lou, Yung-Chien; 曾威智 |
| 2-Sep-2015 | Part I: Marketing Strategy and Marketing Management: The Antecedents and Consequences of Consumers` Value Co-Creation | Chang, Aihwa;Tung, Pei-Ju;Tseng, Timmy H.; 張愛華;曾祥景 |
| 30-Oct-2014 | Partners, Resources, and Management Mechanisms of Inter-organizational Collaborative Ties in Non-profit Organizations | 彭朱如; Peng, Tzu-Ju |
| 4-Nov-2014 | Patterns of Work Goal Importance: A Comparison of Singapore and Taiwanese Managers | 許士軍; Hsu, Paul S C |
| 20-Nov-2013 | Perceived Value, Transaction Cost, and Repurchase-Intention in Online Shopping: A Relational Exchange Perspective | 巫立宇;陳冠仰;陳柏元;鄭淑玲; Wu,Lei-Yu ; Chen,Kuan-Yang ; Chen,Po-Yuan ; Cheng,Shu-Ling |
| 9-Mar-2015 | Performance comparison between on-line sensors and control charts in manufacturing process monitoring | Tang, Kwei;Gong, Linguo;Williams, William W.;Jwo, Wushong; 唐揆 |
| 20-Aug-2019 | Performance feedback and post-entry resource deployment: The moderating role of competitive action | 謝凱宇; Hsieh, Kai-Yu; Tsai, Wenpin; Chen, Ming-Jer |
| 5-Aug-2015 | Performance, Internationalization, and Firm-specific Advantages of SMEs in a Newly-Industrialized Economy | Chiao, Yu-Ching;Yang, Kuo-Pin;Yu, Chwo-Ming Joseph; 于卓民 |
| 2-Sep-2015 | Personality Traits Antecedents of Online Brand Community Members` Participation | Hsieh, Sara;Chang, Aihwa;Lin, Frances; 謝慧璋;張愛華 |
| 20-Nov-2013 | Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving | 張愛華; Chang,Ai-Hwa |
| 9-Apr-2015 | Picturing firms` institutional capital-based radical innovation under China`s institutional voids | Gao, Y.;Gao, S.;Zhou, Y.;Huang,Kuo-Feng; 黃國峯 |
| 19-Aug-2015 | Pointer wizard: a remote interaction user interface | 陳宥杉; Chen, Yu-Shan Athena |
| 29-May-2023 | Political context matters: a joint effect of coercive power and perceived organizational politics on abusive supervision and silence | 胡昌亞; Hu, Changya; Cheng, Ying-Ni;Wang, sheng;Huang, Jui-Chieh |
| 14-May-2014 | Position matters when we stand together: a linguistic perspective on composite brand extensions | 蔡孟君;樓永堅;別蓮蒂;Kent B. Monroe; Tsai, Meng-Chun ; Lou, Yung-Chien ; Bei, Lien-Ti ; Kent B. Monroe |
| 26-Mar-2014 | Position Matters When We Stand Together: A Linguistic Perspective on Composite Brand Extensions | Tsai, Meng-Chun ;Lou, Yung-Chien ;Bei, Lien-Ti ;Monroe, Kent B. |
| 2-Sep-2015 | POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS` PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS | Tsai, Meng-Chun;Monroe, Kent B.;Lou, Yung-Chien;Bei, Lien-Ti; 蔡孟君;樓永堅;別蓮蒂 |
| 26-Feb-2014 | Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge | Bei, Lien-Ti ; Chu, Chia-Hsien ; Shen, Yung-Cheng; 別蓮蒂;朱家賢;沈永正 |
| 20-Nov-2013 | Positive and negative aspects of online community cultivation: Implications for online stores’ relationship management | 白佩玉; Pai,Pei-Yu |
| 30-Oct-2014 | Positive group affective tone and team creativity: Negative group affective tone and team trust as boundary conditions | 蔡維奇;Chi, Nai-Wen;Alicia A. Grandey;Fung, Sy-Chi; Tsai, Wei-Chi;Chi, Nai-Wen;Alicia A. Grandey;Fung, Sy-Chi |
| 20-Nov-2014 | Potential consumers’ intentions to use LBS in Taiwan | 黃國峯; Lin, K.H.;Huang, K.F.;Chang, Y.Y.;Jheng, C.H. |