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Showing results 21 to 40 of 94 < previous   next >
DateTitleAuthor(s)
8-Mar-2013Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and ComplianceLee, Seow Ting; Cheng, I-Huei; 鄭怡卉
8-Mar-2013An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national studyChang, Yuhmiin; 張郁敏
8-Mar-2013An Eye-tracking Study of the Impact of Graphic Warnings Labels on Smokers in Taiwan賴建都;Li, Pei-Fen
25-Feb-2013Feeling Ambivalent about Going Green: Implications for Green Advertising ProcessingChang, Chingching; 張卿卿
27-Feb-2013The female images in the print advertisements during Japanese Occupation of Taiwan: A pictorial semiotic analysisSun, Hsiu-Hui; Chen, I-fen; 孫秀蕙; 陳儀芬
22-Feb-2013How people tell an ad story: Western vs. Asian stylesChing, Chingching; 張卿卿
21-Feb-2013Imagery fluency and narrative advertising effectsChang, Chingching; 張卿卿
25-Feb-2013The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as ModeratorsChang, Chingching; 張卿卿
22-Feb-2013Is That Website for Me? Website-Self Congruency Effects Triggered by Visual DesignsChang, Chingching; 張卿卿
25-Feb-2013Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising EffectivenessChang, Chingching; 張卿卿
25-Feb-2013Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising PersuasionChang, Chingching; 張卿卿
6-Mar-2013Media Use and Political Capital in Northern and Southern TaiwanChen, Katherine Yi-ning; Lo, Ven-Hwei; 陳憶寧; 羅文輝
25-Feb-2013Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a ModeratorChang, Chingching; 張卿卿
21-Feb-2013News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an ExampleChang, Chingching; 張卿卿
8-Mar-2013Online and Offline Health Information Search Behavior among College Students: A Media Priority Study張郁敏
22-Feb-2013Opinions from Others Like You: The Role of Perceived Source SimilarityChang, Chingching; 張卿卿
20-Feb-2013Politically Mobilizing vs. Demobilizing Media: A Mediation Model. Asian Journal of CommunicationChang, Chingching
25-Feb-2013Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking AttitudesChang, Chingching; 張卿卿
21-Feb-2013Repetition Variation Strategies for Narrative AdvertisingChang, Chingching; 張卿卿
8-Mar-2013Representing “Modern Women”: A Pictorial Semiotic Analysis of Advertisements of Taiwan Women’s Sphere during Japanese Occupation of Taiwan孫秀蕙;陳儀芬
Showing results 21 to 40 of 94 < previous   next >