Showing results 15 to 34 of 47
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| Date | Title | Author(s) |
| 21-Mar-2018 | Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms | 林芝璇; Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; Lee, Yen-I |
| 22-Mar-2018 | Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships | 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun |
| 9-Feb-2018 | Personality traits, motivations, and emotional consequences of social media usage | 林芝璇; Lin, Jhih-Syuan; Lee, Yen-I; Jin, Yan; Bob, Gilbreath |
| 23-Jan-2019 | Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections | 林芝璇; Lin, Jhih-Syuan; Himelboim, Itai |
| 27-Oct-2020 | Revisiting the effect of exposure to heterogeneous perspectives on political participation: The moderating role of approval for algorithmic curation | 林芝璇; Lin, Jhih-Syuan |
| 21-Mar-2018 | Social television: Examining the antecedents and consequences of connected TV viewing | 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun; Chen, Kuan-Ju |
| 21-Mar-2018 | Stop playing with your food! A comparison of for-profit and non-profit food related advergames | 林芝璇; Cicchirillo, Vincent; Lin, Jhih-Syuan |
| 11-Feb-2022 | The effect of communication apprehension on individual`s engagement with influencer communication | 林芝璇; Lin, Jhih-Syuan |
| 21-Mar-2018 | The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation | 林芝璇; Chen, Kuan‐Ju; Kim, Jooyoung; Lin, Jhih‐Syuan |
| 21-Mar-2018 | The interplay of culture and situational cues in brand evaluations | 林芝璇; Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih‐Syuan |
| 27-Oct-2021 | The role of construal fit in threat appeal to persuade young drivers not to text while driving | 林芝璇; Lin, Jhih-Syuan; Lim, Dongjae (Jay) ; Chung, Un Chae ; Ko , Youngjee |
| 21-Mar-2018 | To app or not to app: Engaging consumers via branded mobile apps | 林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun |
| 7-May-2018 | Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram | 林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae |
| 9-Feb-2018 | Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty | 林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun |
| 21-Jul-2020 | When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive | 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan; 林芝璇 |
| 21-Mar-2018 | Would you be my friend? An examination of global marketers’ brand personification strategies in social media | 林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
| 1-Sep-2023 | YouTuber 政治時事節目與青年政治參與：微名人認同與社群心理意識的中介角色 | 王柏文; Wang, Po-Wen |
| 1-Nov-2021 | 以善因品牌配適度探討企業社會責任在社群媒體上的宣傳效果 | 張翠瑩; Cheung, Chui-Ying |
| 5-Sep-2019 | 健康傳播宣導訊息之說服效果探討 —以推廣素食健康飲食為例 | 謝增; Xie, Zeng |
| 2-Sep-2020 | 品牌個性一致性與物質傾向對於消費者之影響-以豪華汽車品牌為例 | 趙冠群; Chao, Guan-Cyun |