Showing results 27 to 46 of 50
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Date | Title | Author(s) |
17-Jun-2021 | Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition | 陳冠儒; Chen, Kuan-Ju ; Lin, Jhih-Syuan |
3-Aug-2019 | Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan | 陳冠儒; Chen, Kuan-Ju; Phua, Joe |
3-Aug-2019 | Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations | 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin; Chen, Kuan-Ju |
3-Aug-2019 | Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
3-Aug-2019 | Understanding the effect of social television on TV banding: A uses and gratifications Perspective | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
3-Aug-2019 | Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement | 陳冠儒; Chen, Kuan-Ju; Cheung, Hoi Ling |
3-Aug-2019 | What’s in a tweet? Foreign correspondents’ use of social media | 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca |
21-Jul-2020 | When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive | 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan; 林芝璇 |
3-Aug-2019 | When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives | 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan |
3-Aug-2019 | Would you be my friend? An examination of global marketers` brand personification strategies in social media | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
3-Aug-2019 | Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
1-Feb-2021 | 國際級品牌飯店服務創新策略研究-以國賓飯店集團為例 | 陳冠儒; Chen, Kuan-Ju |
2-Sep-2022 | 廣告訴求類型對行銷成效之影響:探究廣告價值與人格特質之角色 | 謝宜玟; Xie, Yi-Wen |
2-Aug-2023 | 影響者自創品牌之行銷成效探討: 模仿慾望的調節角色 | 李雯祺; Li, Wen-Chi |
2-Aug-2023 | 影響者自創品牌行銷:探究影響者特質、產品適配度、從眾行為對消費者行為之影響 | 湯喬閔; Tang, Chiao-Min |
2-Aug-2023 | 影響者行銷中從眾行為與知覺價值對消費者購買意願之影響 - 以貼文參與度為中介、人格特質為調節 | 梁卓堯; Leung, Cheuk-Yiu |
1-Aug-2022 | 影響者行銷對消費者行為之影響: 以品牌內容實用性、可信度、模仿性為中介 | 王姸方; Wang, Yen-Fang |
2-Aug-2023 | 探究影響消費者對擬真型虛擬網紅所代言產品的購買意願與品牌關係品質之因素 | 魏鈺家; Wei, Yu-Chia |
2-Aug-2023 | 探究微網紅品牌合作貼文中廣告訴求與促銷類型對行銷成效之影響:以耳機品牌為例 | 王亭雅; Wang, Ting-Ya |
4-Aug-2021 | 網紅關注誘因與廣告創意程度對消費者行為意圖之影響:以懷疑人格為調節變數 | 曾純煊; Tseng, Chun-Hsuan |