Showing results 14 to 33 of 51
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| Date | Title | Author(s) |
| 27-Oct-2020 | How does political discussion on Social media (de)mobilize political participation? The role of cross-cutting and like-minded discussion, political ambivalence and issue importance | 林芝璇; Lin, Jhih-Syuan; Chen, Hsuan-Ting |
| 3-Aug-2019 | How Pinteresting! Exploring global brands’ visual brand identity strategies | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
| 3-Aug-2019 | Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan |
| 27-Oct-2021 | Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent | 林芝璇; Lin, Jhih-Syuan; 陳冠儒; Chen, Kuan-Ju; Shan, Yan |
| 5-May-2020 | INSTAGRAM限時動態之廣告效果研究 | 孫欣妤; Sun, Hsin-Yu |
| 2-Mar-2020 | Instagram限時動態使用與心理影響研究 | 盧佳岱; Lu, Jia-Dai |
| 22-Mar-2018 | Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships | 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun |
| 9-Feb-2018 | Personality traits, motivations, and emotional consequences of social media usage | 林芝璇; Lin, Jhih-Syuan; Lee, Yen-I; Jin, Yan; Bob, Gilbreath |
| 23-Jan-2019 | Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections | 林芝璇; Lin, Jhih-Syuan; Himelboim, Itai |
| 27-Oct-2020 | Revisiting the effect of exposure to heterogeneous perspectives on political participation: The moderating role of approval for algorithmic curation | 林芝璇; Lin, Jhih-Syuan |
| 21-Mar-2018 | Social television: Examining the antecedents and consequences of connected TV viewing | 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun; Chen, Kuan-Ju |
| 3-Aug-2019 | Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
| 21-Mar-2018 | Stop playing with your food! A comparison of for-profit and non-profit food related advergames | 林芝璇; Cicchirillo, Vincent; Lin, Jhih-Syuan |
| 11-Feb-2022 | The effect of communication apprehension on individual`s engagement with influencer communication | 林芝璇; Lin, Jhih-Syuan |
| 27-Oct-2021 | The role of construal fit in threat appeal to persuade young drivers not to text while driving | 林芝璇; Lin, Jhih-Syuan; Lim, Dongjae (Jay) ; Chung, Un Chae ; Ko , Youngjee |
| 21-Mar-2018 | To app or not to app: Engaging consumers via branded mobile apps | 林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun |
| 7-May-2018 | Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram | 林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae |
| 3-Aug-2019 | Understanding the effect of social television on TV banding: A uses and gratifications Perspective | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 9-Feb-2018 | Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty | 林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun |
| 21-Jul-2020 | When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive | 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan; 林芝璇 |