Publications-Periodical Articles

Showing 1026-1050 of 1200
Date Title Author Type Full Text(downloads)
2002 醫院策略形態與產業競爭—理論模型分析 TZU-JU PENG、羅芳怡、許芳瑜、陳尚興 article pdf(371)
2008 A case study of customer capital management in Taiwan’s financial industry YUNG-CHIEN LOUYUNG-CHIEN LOUAI-HWA CHANGAI-HWA CHANG、魏聖忠、孫國寧 article pdf(302)
2018-12 Resting Heart Rate Variability in Young Women is a Predictor of EEG Reactions to Linguistic Ambiguity in Sentences Hsieh, Jih-Fu、Evans, Jonathan、I-WEN SU、Nayak, Siddharth、Lee, Juin-Der、Alex、Savostyanov, er N.、Lee, Juin-Der article pdf(471)
2017 Revisiting the Continuing Bonds Theory: The Cultural Uniqueness of the Bei Dao Phenomenon in Taiwanese Widows/Widowers Lee, Wan-Lin、Hou, Yi-Chen、Lin, Yaw-Sheng、Lin, Yaw-Sheng、Lee, Wan-Lin article web page(419)
1999 Product knowledge and product involvement as moderators of the effects of information on purchase decisions: A case study using the Perfect Information Frontier Approach BEI, LIEN‐TI、LIEN-TI BEI、WIDDOWS, RICHARD article pdf(399)
1993-05 ENVIRONMENT, STRATEGY, STRUCTURE, AND PERFORMANCE IN THE CONTEXT OF EXPORT ACTIVITY - AN EMPIRICAL-STUDY OF TAIWANESE MANUFACTURING FIRMS Kaynak, Erdener、Kuan, Wellington Kang-yen、KANG-YEN KUAN article pdf(238)
2018 On electronic word-of-mouth diffusion in social networks: curiosity and influence KWEI TANG、KWEI TANG、KWEI TANG、CHIA-YING LEE、Wu, Chia-Chi article web page(526)
2018 The credibility and attribution of online reviews Differences between high and low product knowledge consumers JYH-SHEN CHIOUJYH-SHEN CHIOU、Hsiao, Cheng-Chieh、Chiu, Tien-Yi article pdf(281)
2018- The effect of local environment on innovation: a comparison of local and foreign firms in China Li, Peng-Yu、KUO-FENG HUANG、Xu, Kai、CHWO-MING YUCHWO-MING YU article web page(530)
2018-02 DYSFUNCTIONAL CUSTOMER BEHAVIOR IN CROSS-BORDER E-COMMERCE: A JUSTICE-AFFECT-BEHAVIOR MODEL Lin, Arthur J.、YU-ZEN LIYU-ZEN LI、Lee, Shih-Yang article pdf(560)
2018-01 Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach AI-HWA CHANGAI-HWA CHANGAI-HWA CHANG article pdf(593)
2019 Facial Expressions and Verbal Response Strategies in Postcrisis Communication Yao, Hui-Chung、賴裕濱、Lai, Yu-Bin article pdf(444)
2018-11 The impact of relationship quality and supplier development on green supply chain integration: A mediation and moderation analysis MING-SHIOW LOMING-SHIOW LO article pdf(349)
2016-09 The antecedents of R&D intensity and adoption of R&D action: Empirical evidence from China 龔天鈞、Gong, Tian-Jyun、陳柏元、Chen, Po-Yuan、CHWO-MING YUCHWO-MING YUKUO-FENG HUANGKUO-FENG HUANG article pdf(303)
2017-03 Are purchase-triggered donations advantageous with competition? LI-MING CHEN、LI-MING CHEN、Yang, Shu-Jung Sunny article web page(327)
2019-08 Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement KUAN-JU CHEN、JHIH-SYUAN LIN、Cheung, Hoi Ling periodical articles pdf(294)
2019-03 Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value KUAN-JU CHEN、JHIH-SYUAN LIN、趙家彤、Chao, Chia-Tung periodical articles pdf(437)
2018-08 Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations KUAN-JU CHEN、JHIH-SYUAN LINJHIH-SYUAN LIN、Pan, Po-Lin、JHIH-SYUAN LIN periodical articles pdf(263)
2017-12 Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses KUAN-JU CHEN、JHIH-SYUAN LIN、Kim, Jooyoung periodical articles pdf(430)
2016-08 Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan KUAN-JU CHEN、JHIH-SYUAN LINJHIH-SYUAN LIN periodical articles pdf(187)
2015-08 Would you be my friend? An examination of global marketers` brand personification strategies in social media KUAN-JU CHEN、JHIH-SYUAN LINJHIH-SYUAN LIN、Choi, Jung Hwa、Hahm, Jung Min periodical articles pdf(229)
2012-05 What’s in a tweet? Foreign correspondents’ use of social media KUAN-JU CHEN、JHIH-SYUAN LIN、Cozma, Raluca periodical articles pdf(324)
2016-10 Concentration of rivals’ actions and competitive reaction Hyun, Eunjung、KAI-YU HSIEH、Hsieh, Kai-Yu periodical articles pdf(207)
2015-02 If they can do it, why not us? Competitors as reference points for justifying escalation of commitment KAI-YU HSIEH、Hsieh, Kai-Yu、Tsai, Wenpin、Chen, Ming-Jer periodical articles web page(343)
2018-01 Matching response to competitors’ moves under asymmetric market strength Hyun, Eunjung、KAI-YU HSIEH、Hsieh, Kai-Yu periodical articles pdf(170)