2007-11 |
Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms |
article |
pdf(1384) |
35 | 24 |
2013-11 |
Technological opportunism and firm performance: Moderating contexts |
article |
pdf(714) |
34 | 24 |
2014-06 |
New Product Preannouncements, Advertising Investments, and Stock Returns |
article |
pdf(1293) |
21 | 16 |
2014-07 |
The Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncements |
article |
pdf(1069) |
4 | 3 |
2018-02 |
Information and Timing of New Product Preannouncement and Firm Value |
article |
說明頁(531) |
0 | 1 |
2018 |
Consumer Evaluations of Service Co-Branding |
article |
說明頁(516) |
3 | 1 |