2007-11 |
Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms |
article |
pdf(1370) |
35 | 24 |
2013-11 |
Technological opportunism and firm performance: Moderating contexts |
article |
pdf(702) |
34 | 24 |
2014-06 |
New Product Preannouncements, Advertising Investments, and Stock Returns |
article |
pdf(1284) |
21 | 16 |
2012-04 |
Design and Delivery of New Product Preannouncement Messages |
article |
pdf(1158) |
13 | 無資料 |
2011.12 |
Integrated Marketing Communications and New Product Performance in International Markets |
article |
pdf(1170) |
8 | 無資料 |
2014-07 |
The Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncements |
article |
pdf(1047) |
4 | 3 |
2018 |
Consumer Evaluations of Service Co-Branding |
article |
說明頁(514) |
3 | 1 |
2017 |
Social media and marketing effectiveness |
article |
pdf(349) |
0 | 無資料 |
2018-02 |
Information and Timing of New Product Preannouncement and Firm Value |
article |
說明頁(522) |
0 | 1 |
2018 |
Financial leverage and competitive strategy of cross-listing firms |
article |
說明頁(432) |
0 | 無資料 |