| 2018-01 |
Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach |
article |
pdf(1013) |
| 2016-09 |
服務設計、品牌體驗與體驗價值間之關係研究 |
article |
pdf(1101) |
| 2016 |
The Psychological Mechanism of Brand Co-creation Engagement |
article |
pdf(1611) |
| 2015-09 |
Investigating the dual-route effects of corporate branding on brand equity |
article |
pdf(854) |
| 2015 |
Consumer evaluation in new products: the perspective of situational strength |
article |
pdf(1036) |
| 2013-08 |
Online Brand Community Response to Negative Brand Events: the Role of Group eWOM |
article |
說明頁(1626)pdf(826) |
| 2012-07 |
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction |
article |
pdf(1641) |
| 2012-04 |
VALUE CREATION FROM A FOOD TRACEABILITY SYSTEM BASED ON A HIERARCHICAL MODEL OF CONSUMER PERSONALITY TRAITS |
article |
pdf(1498) |
| 2010-12 |
品牌社群關係、顧客與公司關係品質對產品知識及品牌忠誠的影響 |
article |
說明頁(1623) |
| 2010-10 |
Employee participation in decision making, psychological ownership and knowledge sharing: Mediating role of organizational commitment |
article |
pdf(1733) |
| 2010-05 |
行動服務之再使用意願：一項整合模式之檢驗 |
article |
pdf(1172) |
| 2008-09 |
電子商務業者的顧客資本、市場導向與經營績效關係之研究 |
article |
pdf(1373) |
| 2008 |
A case study of customer capital management in Taiwan’s financial industry |
article |
pdf(716) |
| 2006-01 |
主題廣告、促銷活動與品牌層級之綜效研究 |
article |
pdf(1453) |
| 2005-09 |
消費者認知服務品質模式與再購意願影響因素之研究－以資訊家電零售通路業為例 |
article |
pdf(1330) |
| 2005-01 |
網路使用者購物價值、網路購物動機與其對網路行銷策略之偏好與反應 |
article |
pdf(1177) |
| 2005 |
Building customer capital through relationship marketing activities. The case of Taiwanese multilevel marketing companies |
article |
pdf(1141) |
| 2005 |
壽險業保險孤兒服務修復策略之研究 |
article |
說明頁(1142) |
| 2004-09 |
消費者防偽涉入影響因素之探討 |
article |
pdf(1365) |
| 2004-07 |
訊息媒體來源、訊息類型、企業回應策略與品牌認同對消費者反應之影響-公共報導v.s網路轉寄訊息 |
article |
pdf(788) |
| 2004-07 |
訊息媒體來源、訊息類型、企業回應策略與品牌認同對消費者反應之影響：公共報導V.S.網路轉寄訊息 |
article |
pdf(683) |
| 1999-04 |
運用科技管理提昇台電公司服務品質之研究 |
article |
說明頁(1739) |
