| 2018-01 |
Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach |
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| 2016-09 |
服務設計、品牌體驗與體驗價值間之關係研究 |
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| 2016 |
The Psychological Mechanism of Brand Co-creation Engagement |
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| 2015-09 |
Investigating the dual-route effects of corporate branding on brand equity |
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| 2015 |
Consumer evaluation in new products: the perspective of situational strength |
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| 2013.12 |
消費者認知基礎之企業綠品牌形象衡量模式發展 |
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| 2013.11 |
Corporate Branding, Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications |
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| 2013-08 |
Online Brand Community Response to Negative Brand Events: the Role of Group eWOM |
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| 2013.03 |
Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving |
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| 2012.09 |
資訊超載對網路購物決策之影響—中介效果 |
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| 2012-07 |
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction |
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| 2012.06 |
消費者行動服務使用意願之研究：跨服務與跨使用者之比較 |
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| 2012.06 |
消費者認知基礎之企業綠品牌形象衡量模式發展 |
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| 2012.04 |
VALUE CREATION FROM A FOOD TRACEABILITY SYSTEM BASED ON A HIERARCHICAL MODEL OF CONSUMER PERSONALITY TRAITS |
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| 2012-04 |
VALUE CREATION FROM A FOOD TRACEABILITY SYSTEM BASED ON A HIERARCHICAL MODEL OF CONSUMER PERSONALITY TRAITS |
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| 2010-12 |
品牌社群關係、顧客與公司關係品質對產品知識及品牌忠誠的影響 |
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| 2010-10 |
Employee participation in decision making, psychological ownership and knowledge sharing: Mediating role of organizational commitment |
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| 2010-05 |
行動服務之再使用意願：一項整合模式之檢驗 |
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| 2008-09 |
電子商務業者的顧客資本、市場導向與經營績效關係之研究 |
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| 2008 |
A case study of customer capital management in Taiwan’s financial industry |
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| 2006-01 |
主題廣告、促銷活動與品牌層級之綜效研究 |
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| 2005-09 |
消費者認知服務品質模式與再購意願影響因素之研究－以資訊家電零售通路業為例 |
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| 2005-01 |
網路使用者購物價值、網路購物動機與其對網路行銷策略之偏好與反應 |
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| 2005 |
壽險業保險孤兒服務修復策略之研究 |
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說明頁(661) |
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| 2005 |
Building customer capital through relationship marketing activities. The case of Taiwanese multilevel marketing companies |
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