| 2010 |
Cultural Differences in Ad Persuasion |
conference |
說明頁(1565) |
| 2010 |
Ambivalent Attitudes and Persuasion |
conference |
pdf(1331) |
| 2007-08 |
追求知識、認同或娛樂？政論性談話節目的內容與閱聽眾收視動機的探討 |
conference |
|
| 2007-08 |
Is that website for me? An affect as informaiton model of congruency effects |
conference |
|
| 2007-07 |
Enhancing the effectivness of anti-smoking messages via self-congruent appeals |
conference |
|
| 2006-07 |
Increasing mental health literacy via narrative advertising |
conference |
|
| 2006-07 |
The global look |
conference |
|
| 2006 |
Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion |
conference |
|
| 2005-10 |
Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals |
conference |
|
| 2005-08 |
Knowledge about the Gulf War: A Theoretical Model of Learning from the News |
conference |
|
| 2005-07 |
Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation |
conference |
|
| 2005-07 |
The driving forces for smoking among Taiwanese adolescents |
conference |
|
| 2005-06 |
How Context-Evoked Affect Influences Responses to High- and Low-Involving Products |
conference |
|
| 2004-01 |
How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts |
conference |
|
| 2004-01 |
Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs |
conference |
|
| 2004-01 |
Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies |
conference |
|
| 2004-01 |
網路使用、社會資產與另類政治參與 |
conference |
|
| 2004 |
The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective |
conference |
|
| 2004 |
Political Communication Research in Taiwan |
conference |
|
| 2004 |
Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals |
conference |
|
| 2004 |
Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies |
conference |
|
| 2004 |
The effectiveness of retrospective and anticipatory self-referencing ads |
conference |
|
| 2004 |
Priming and Framing Effects: A Comparison of the 1991 Gulf War and the 2003 Iraq War |
conference |
|
| 2003 |
Diagnosticity of masculinity and Femininity in processing advertising messages |
conference |
pdf(1280) |
| 2003 |
Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator |
conference |
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