CHING-CHING CHANG - Social Network

CHING-CHING CHANG (207)
2023-01 『台灣政經傳播研究』多年期研究規劃：2018-2021年文官定群追蹤網路調查跨波資料合併檔
2023-01 『台灣政經傳播研究』多年期研究規劃：2018-2022年民眾定群追蹤面訪調查跨波資料合併檔
2020-05 How Morality Judgments Influence Humor Perceptions of Prankvertising
2020-01 108年度台灣政經傳播研究中心成果報告書（2/5）
2019-09 Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication
2019-05 Effects of the Number of Advertised Brands in a Choice Set: A Meta-Cognitive Process
2019-05 Narrative Ads and Narrative Processing
2019-04 Model of Behavioral Strategies for Coping with Party Ambivalence
2019-01 107年度台灣政經傳播研究中心成果報告書
2018-08 Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition
2018-04 How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system model
2017-10 A Meta-Cognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects
2017-09 Party Ambivalence: Antecedents, Decision Strategies, Media Uses, and Coping Strategies
2017 How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model
2017 A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects
2016-12 線上影音接收、傳散與產製上傳行為探討: 多元動機之觀點
2016-12 Methodological Issues in Advertising Research: Current Status, Shifts, and Trends
2016-08 Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes
2015-10 Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings
2015-07 Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation
2015 Before–after appeals: a dual-route effect model
2015 Endorsements move students to choose candidate
2014-08 Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising
2014-06 從認知與情感雙歧檢視台灣民眾的廣告規避與趨近行為
2014 Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions
2014 Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example
2014 When New Commercials do not Meet Expectations
2014 Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework
2014 Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News
2013.08 The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization
2013.05 The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization
2013.02 Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising
2013-02 Imagery fluency and narrative advertising effects
2012-12 The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model
2012-06 科學新聞資訊呈現形式及其對閱聽眾資訊接收的影響－以科學知識觀點與認知基模理論來探討
2012-06 Ambivalent Attitudes in a Communication Process: An Integrated Model
2012-04 The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model
2012.03 Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model
2012-03 Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences
2012 傳播調查資料庫
2012 新聞媒體如何建構科學真實：新聞報導的正確性及其影響
2012 後設認知與傳播說服
2012 美感體驗歷程與大腦心智反應-總計畫含子計畫
2012 News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example
2012 How people tell an ad story: Western vs. Asian styles
2012 Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs
2011-12 The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads
2011-12 Opinions from Others Like You: The Role of Perceived Source Similarity
2011-12 Feeling Ambivalent about Going Green: Implications for Green Advertising Processing
2011-09 The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators
2011-08 The effects of the number of product subcategories on perceived variety and shopping experience in an online store
2011-03 Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns
2011 後設認知與傳播說服
2011 新聞媒體如何建構科學真實：新聞報導的正確性及其影響
2011 傳播調查資料庫
2010-12 The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies
2010-03 Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness
2010 跨文化消費說服---從自我概念到「自我規範重心」與「好惡衝突容忍度」的影響(III)
2010 公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-新聞媒體科技議題報導形式與多寡及其對閱聽眾資訊接收與科技素養形成的影響(III)
2010 傳播學資料庫建置規劃
2010 台灣選舉中的競選廣告與議題/特質所有權認知
2010 Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator
2010 Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S.
2010 Ambivalent Attitudes and Persuasion
2010 Cultural Differences in Ad Persuasion
2009-12 競選廣告之效果探討：以議題所有權策略為例
2009-02 Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes
2009-01 Effectiveness of promotional premiums: The moderating role of affective state in different contexts
2009-01 政論性談話節目影響之探討
2009 政論性談話節目影響之探討
2009 Being Hooked by Editorial Content: The Implications for Processing Narrative Advertising
2009 科學新聞資訊呈現形式及其對閱聽眾資訊接收的影響
2009 跨文化消費說服---從自我概念到「自我規範重心」與「好惡衝突容忍度」的影響(II)
2009 Repetition Variation Strategies for Narrative Advertising
2009 Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion
2009 Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals
2009 公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-新聞媒體科技議題報導形式與多寡及其對閱聽眾資訊接收與科技素養形成的影響(II)
2009 Political communication in Taiwan
2008-01 Ad Framing Effects For Consumption Products: An Affect Priming Process
2008 Increasing mental health literacy via narrative advertising
2008 促進公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-新聞媒體科技議題報導形式與多寡及其對閱聽眾資訊接收與科技素養形成的影響(I)
2008 跨文化消費說服---從自我概念到「自我規範重心」與「好惡衝突容忍度」的影響(I)
2008 The Effectiveness of Using a Global Look in an Asian Market
2008 Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion
2007-10 Blurring the Line between Advertising and Editorial: The Content and Effectiveness of Advertorials
2007-10 追求知識、認同或娛樂？政論性談話節目的內容與閱聽眾收視動機的探討
2007-10 The pursuit of knowledge, identification or entertainment? An exploration of political call-in program content and audiences` viewing motives
2007-08 追求知識、認同或娛樂？政論性談話節目的內容與閱聽眾收視動機的探討
2007-08 Is that website for me? An affect as informaiton model of congruency effects
2007-07 情境引發情感對於高低涉入商品廣告效果之影響
2007-07 Enhancing the effectivness of anti-smoking messages via self-congruent appeals
2007-03 The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategies
2007-01 The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election
2007-01 How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products
2007 Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits
2007 Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sample
2007 The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies
2007 我國廣播電視廣告規範政策研析
2007 候選人、媒體與總統大選-競選廣告與議題/特質所有權認知
2007 廣告的敘事資訊處理
2006-12 Ad Repetition and Variation in a Competitive Ad Context
2006-12 社會學門（社會學、社會福利與工作、傳播）國際學術期刊與國內期刊評比研究執行成果與檢討
2006-12 Cultural masculinity/femininity influences on ad appeals
2006-07 The global look
2006-07 Increasing mental health literacy via narrative advertising
2006-03 Beating the news blues: Mood repair through exposure to advertising
2006-03 Seeing the small picture: Ad-self versus ad-culture congruency in international advertising
2006-01 網路的功與過：網路使用與政治參與及社會資產關係的探討
2006-01 Changing smoking attitudes by strengthening weak anti-smoking beliefs-Taiwan as an example
2006 Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals
2006 Knowledge about the Gulf Wars: A theoretical model of learning from the news
2006 Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion
2006 See the small picture: The importance of culture versus self in determining advertising effectiveness
2006 The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective
2006 Context-induced and ad-induced affect: Individual differences as moderators
2006 電視新興現象及其社會影響---電視新興現象及其影響：政論性談話節目的探討
2006 廣告的敘事資訊處理
2005-10 Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals
2005-08 Knowledge about the Gulf War: A Theoretical Model of Learning from the News
2005-07 The driving forces for smoking among Taiwanese adolescents
2005-07 Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation
2005-06 How Context-Evoked Affect Influences Responses to High- and Low-Involving Products
2005-01 從菸品廣告內容看菸商的說服企圖
2005-01 Personal Values, Advertising, and Smoking Motivation in Taiwanese Adolescents
2005 Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms
2005 The moderating influence of ad framing for ad-self-congruency effects
2005 廣告資訊處理過程中的自我預示效果(II)
2004-08 When does gender counts: Further insights into gender schematic processing of female candidates` political advertisements
2004-07 如果被唬弄了你會怎樣:探討唬弄式網路廣告之效果
2004-07 廣告與自我一致性效果
2004-01 網路使用、社會資產與另類政治參與
2004-01 Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies
2004-01 How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts
2004-01 Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs
2004-01 從性別差異與產品態度確定性高低來探討廣告框架效果
2004 Political Communication Research in Taiwan
2004 Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals
2004 The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective
2004 Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies
2004 The effectiveness of retrospective and anticipatory self-referencing ads
2004 Priming and Framing Effects: A Comparison of the 1991 Gulf War and the 2003 Iraq War
2004 How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts
2004 Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategies
2004 Country-of-Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement
2004 The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation
2004 廣告說服中情感與認知的互動效果(2/2)
2004 Competitive Paper Session: Family and Gender Issues
2003-10 贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響：一個線準上實驗
2003-05 學術國際化個人之路
2003-03 健康訊息效果/效益評估用於菸害防制宣導的芻議
2003 廣告說服中情感與認知的互動效果(1/2)
2003 Ad Repetition and Variation in a Competitive Ad Context
2003 Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator
2003 Diagnosticity of masculinity and Femininity in processing advertising messages
2003 The moderating influence of Ad framing for Ad-self-congruency Effects
2003 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations
2003 Relative judgments in competitive contexts
2003 Party Bias in political advertising processing: results from an experiment involving the 1998 Taipei Mayor Election
2002-11 大學生的政治媒介認知、政治媒介行為與其政治效能與政治參與之間的關係
2002-11 大學生的媒介認知，媒介行為與其政治效能與政治參與之間的關係
2002-05 競選媒體使用對選民競選議題知識與政治效能感的影響－以兩千年台灣總統大選為例
2002-01 競選新聞框架與競選廣告訴求之使用及其對選民政治效能感與信賴感的影響─以一九九八年台北市市長選舉為例
2002-01 競選新聞框架與廣告訴求對選民政治效能與信賴感的影響
2002 從跨文化認知觀點來探討廣告訊息處理(2/2)
2002 從認知觀點探討競爭干擾廣告情境下的相對判斷效果
2002 The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge
2002 Effectiveness of Ad Framing for Consumption Products
2002 Relative judgments in a competitive ad context
2002 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations
2002 從性別差異與產品態度確定性高低來探討廣告框架效果
2002 Communication strategy in Taiwan`s and U. S. corporate web pages: A cross-cultural comparison
2002 Self-Congruency as a Cue in Different Advertising Processing Contexts
2002 贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響：一個線上實驗
2001 從跨文化認知觀點來探討廣告訊息處理(1/2)
2001 網路唬弄式橫幅廣告之效果研究：一個線上實驗
2001 The effects of personality on product evaluation
2001 Cultural versus Self: impacts of individualism/collectivism on processing adverising messages
2001 Processing advertising in a competitive context
2001 政治傳播：美國傳統 vs. 台灣研究
2001 Self-Congruency as a cue in different advertising processing contexts
2001 The impact of emotion elicited by political advertising on candidate evaluations
2000-01 美國政治競選廣告效果研究的回顧
2000 從自我基模理論看廣告效果：實證的研究與模式的建立
2000 應用基模為基礎或特性為基礎的二元形式模式來看廣告訊息處理與產品評估：從廣告訊息差異來探討
2000 品牌、品類、訊息設計與個人動機對網路廣告效果之影響：線上追蹤與問卷回應之比較
2000 Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan
2000 Ad processing: the impact of country-of-origin schemata in different context
2000 The role of self in processing advertising messages--An exploration of gender schema
2000 The effect of personality differences on product evaluations
2000 Political advertising in Taiwan and the USA cross-cultural comparison of the 1996 president election campaigns
1999-05 女性候選人在選舉中的優劣勢─以八十六年台北縣縣長候選人周荃為例
1999-01 政治競選廣告對選民議題設定與預示的效果
1999-01 政治競選廣告對選民議題設定與預示的效果效究
1999 從認知基模理論看廣告訊息處理：以產品產製國別訊息呈現順序對廣告訊息處理的影響為例
1999 The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan
1999 A cross-cultural comparison of political advertising in the 1996 president election campeign in Taiwan and the United State
1999 The impact of negative political advertising: A review
1998-05 廣告中的理想自我概念:自我追逐的目標抑或自我貶抑的肇因?
1998 政治競選廣告對選民議題設定與預示的效果研究
1998 女性候選人在選舉中的優劣勢--以八十六年台北縣縣長候選人周荃為例
1998 Intermedia agenda setting effects in the 1996 presidential election in Taiwan
1998 The impacts of emotion elicited by print political advertising on candidate evaluation
1998 Association for Education in Journalism and Mass Communication
1998 政治廣告的議題設定與預示效果
1997-01 Should women emote? Perceptual bias and opinion change in response to political ads for candidates of different genders
1997 Mass madia impact on voter response to women candidates: Theoeetical development
1995-08 Effects of gender schematic processing on the reception of political commercials for men and women candidates