1. NCCU Academic Hub
  2. Researcher
  3. 傳院大一大二不分系
  4. YING-CHING LIN

Publications-Periodical Articles

Showing 1-18 of 18
Date Title Type Full Text
2024-09 Giving a Conspicuously Branded Gift: The Role of Guilt article web page(44)
2021-09 Influencing Consumer Response to Highly Aesthetic Products: The Role of Mindsets article pdf(305)
2017-04 Exploring Wasteful Consumption article pdf(918)
2017 Creating an effective code-switched ad for monolinguals: The influence of brand origin and foreign language familiarity article pdf(435)
2016-10 Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals article pdf(612)
2016-01 Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-Inquiry Focusing on Monolinguals article pdf(326)
2015-05 Physical activity and food consumption: The moderating role of individual dieting tendency article web page(997)
2015 Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals article pdf(859)
2013 The face value of foreign currency on consumer price perception—The moderating effect of product substitution article pdf(973)
2012 Double Standard: The Role of Environmental Consciousness in Green Product Usage article pdf(1125)
2012 Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk article web page(967)
2010 Attributions and Outcomes of Customer Misbehavior article pdf(1127)
2008 The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? article web page(882)
2007 Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors article pdf(983)
2006 電子化服務價值：消費者知識與知覺風險之干擾效果 article pdf(718)
2005 Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? article pdf(1108)
2004 The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias. article web page(1038)
2003 Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity? article pdf(1071)
  • 1