2021-09 |
Influencing Consumer Response to Highly Aesthetic Products: The Role of Mindsets |
article |
pdf(192) |
2017-04 |
Exploring Wasteful Consumption |
article |
pdf(760) |
2017 |
Creating an effective code-switched ad for monolinguals: The influence of brand origin and foreign language familiarity |
article |
pdf(335) |
2016-10 |
Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals |
article |
pdf(508) |
2016-01 |
Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-Inquiry Focusing on Monolinguals |
article |
pdf(234) |
2015-05 |
Physical activity and food consumption: The moderating role of individual dieting tendency |
article |
web page(914) |
2015 |
Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals |
article |
pdf(724) |
2013 |
The face value of foreign currency on consumer price perception—The moderating effect of product substitution |
article |
pdf(840) |
2012 |
Double Standard: The Role of Environmental Consciousness in Green Product Usage |
article |
pdf(979) |
2012 |
Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk |
article |
web page(850) |
2010 |
Attributions and Outcomes of Customer Misbehavior |
article |
pdf(998) |
2008 |
The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? |
article |
web page(806) |
2007 |
Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors |
article |
pdf(869) |
2006 |
電子化服務價值:消費者知識與知覺風險之干擾效果 |
article |
pdf(628) |
2005 |
Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? |
article |
pdf(1008) |
2004 |
The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias. |
article |
web page(875) |
2003 |
Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity? |
article |
pdf(942) |