| 2026-07 |
“Buy-one-get-one-free” versus “share-with-a friend” deals: A construal-level approach to promotion framing |
article |
說明頁(37) |
| 2024-09 |
Giving a Conspicuously Branded Gift: The Role of Guilt |
article |
說明頁(315) |
| 2021-09 |
Influencing Consumer Response to Highly Aesthetic Products: The Role of Mindsets |
article |
pdf(607) |
| 2017-04 |
Exploring Wasteful Consumption |
article |
pdf(1151) |
| 2017-04 |
Creating an effective code-switched ad for monolinguals: The influence of brand origin and foreign language familiarity |
article |
pdf(775) |
| 2016-10 |
Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals |
article |
pdf(798) |
| 2016-01 |
Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-Inquiry Focusing on Monolinguals |
article |
pdf(541) |
| 2015-05 |
Physical activity and food consumption: The moderating role of individual dieting tendency |
article |
說明頁(1266) |
| 2015 |
Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals |
article |
pdf(1079) |
| 2013 |
The face value of foreign currency on consumer price perception—The moderating effect of product substitution |
article |
pdf(1218) |
| 2012 |
Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk |
article |
說明頁(1226) |
| 2012 |
Double Standard: The Role of Environmental Consciousness in Green Product Usage |
article |
pdf(1387) |
| 2010 |
Attributions and Outcomes of Customer Misbehavior |
article |
pdf(1336) |
| 2008 |
The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? |
article |
說明頁(1144) |
| 2007 |
Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors |
article |
pdf(1205) |
| 2006 |
電子化服務價值：消費者知識與知覺風險之干擾效果 |
article |
pdf(957) |
| 2005 |
Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? |
article |
pdf(1321) |
| 2004 |
The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias. |
article |
說明頁(1346) |
| 2003 |
Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity? |
article |
pdf(1279) |
