| 2009-01 |
Effectiveness of promotional premiums: The moderating role of affective state in different contexts |
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| 2009-01 |
政論性談話節目影響之探討 |
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| 2009 |
政論性談話節目影響之探討 |
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| 2009 |
Being Hooked by Editorial Content: The Implications for Processing Narrative Advertising |
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| 2009 |
Repetition Variation Strategies for Narrative Advertising |
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| 2009 |
Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion |
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| 2009 |
Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals |
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| 2008-01 |
Ad Framing Effects For Consumption Products: An Affect Priming Process |
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| 2008 |
Increasing mental health literacy via narrative advertising |
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| 2008 |
The Effectiveness of Using a Global Look in an Asian Market |
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說明頁(1462) |
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| 2008 |
Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion |
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| 2007-10 |
Blurring the Line between Advertising and Editorial: The Content and Effectiveness of Advertorials |
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說明頁(1421) |
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| 2007-10 |
追求知識、認同或娛樂？政論性談話節目的內容與閱聽眾收視動機的探討 |
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| 2007-10 |
The pursuit of knowledge, identification or entertainment? An exploration of political call-in program content and audiences` viewing motives |
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| 2007-07 |
情境引發情感對於高低涉入商品廣告效果之影響 |
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| 2007-03 |
The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategies |
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pdf(761) |
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| 2007-01 |
The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election |
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pdf(1457) |
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| 2007-01 |
How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products |
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pdf(1622)pdf(871) |
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| 2007 |
Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits |
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| 2007 |
Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sample |
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pdf(1531) |
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| 2007 |
The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies |
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| 2006-12 |
Ad Repetition and Variation in a Competitive Ad Context |
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| 2006-12 |
社會學門（社會學、社會福利與工作、傳播）國際學術期刊與國內期刊評比研究執行成果與檢討 |
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| 2006-12 |
Cultural masculinity/femininity influences on ad appeals |
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| 2006-03 |
Beating the news blues: Mood repair through exposure to advertising |
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