1. NCCU Academic Hub
  2. Research Outputs

Browsing by Author 張卿卿


Or, select a letter below to browse by last name
0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Showing results 87 to 106 of 236 < previous   next >
DateTitleAuthor(s)
18-Dec-2008The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge張卿卿
18-Dec-2008The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election張卿卿
22-Nov-2010The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation張卿卿; Chang, Chingching
31-May-2010Is that website for me? An affect as informaiton model of congruency effects張卿卿
22-Feb-2013Is That Website for Me? Website-Self Congruency Effects Triggered by Visual DesignsChang, Chingching; 張卿卿
31-May-2010Knowledge about the Gulf War: A Theoretical Model of Learning from the News張卿卿
25-Feb-2013Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising EffectivenessChang, Chingching; 張卿卿
25-Feb-2013Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising PersuasionChang, Chingching; 張卿卿
18-Dec-2008Mass madia impact on voter response to women candidates: Theoeetical development張卿卿
6-May-2014Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model張卿卿; Chang, Chingching
25-Feb-2013Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a ModeratorChang, Chingching; 張卿卿
22-Dec-2018A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising EffectsChang, Chingching; 張卿卿
27-Apr-2017Methodological Issues in Advertising Research: Current Status, Shifts, and Trends張卿卿; Chang, Chingching
28-Apr-2020Model of Behavioral Strategies for Coping with Party Ambivalence張卿卿; Chang , Chingching
22-Nov-2010The moderating influence of ad framing for ad-self-congruency effects張卿卿
18-Dec-2008The moderating influence of Ad framing for Ad-self-congruency Effects張卿卿
15-Dec-2015Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research FindingsChang, Ching ching; 張卿卿
25-May-2020Narrative Ads and Narrative Processing張卿卿; Chang, Chingching
21-Feb-2013News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an ExampleChang, Chingching; 張卿卿
22-Feb-2013Opinions from Others Like You: The Role of Perceived Source SimilarityChang, Chingching; 張卿卿
Showing results 87 to 106 of 236 < previous   next >