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張卿卿
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Showing results 106 to 125 of 236
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Date
Title
Author(s)
22-Feb-2013
Opinions from Others Like You: The Role of Perceived Source Similarity
Chang, Chingching; 張卿卿
19-Jun-2018
Party Ambivalence: Antecedents, Decision Strategies, Media Uses, and Coping Strategies
張卿卿; Chang, Chingching
22-Nov-2010
Party Bias in political advertising processing: results from an experiment involving the 1998 Taipei Mayor Election
張卿卿; Chang, Chingching
22-Nov-2010
Personal Values, Advertising, and Smoking Motivation in Taiwanese Adolescents
Chang, Chingching; 張卿卿
18-Dec-2008
Political advertising in Taiwan and the USA cross-cultural comparison of the 1996 president election campaigns
Chang, Chingching; 張卿卿
22-Dec-2015
Political communication in Taiwan
Chang, Chingching;; 張卿卿
18-Dec-2008
Political Communication Research in Taiwan
張卿卿
18-Dec-2008
Processing advertising in a competitive context
張卿卿
25-Feb-2013
Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes
Chang, Chingching; 張卿卿
22-Nov-2010
The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies
張卿卿
18-Dec-2008
Relative judgments in a competitive ad context
張卿卿
18-Dec-2008
Relative judgments in competitive contexts
Chang, Chingching; 張卿卿
21-Feb-2013
Repetition Variation Strategies for Narrative Advertising
Chang, Chingching; 張卿卿
5-Jan-2015
Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example
張卿卿; Chang, Ching-Ching
18-Dec-2008
The role of self in processing advertising messages--An exploration of gender schema
張卿卿
22-Nov-2010
See the small picture: The importance of culture versus self in determining advertising effectiveness
張卿卿
31-May-2010
Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising
張卿卿
27-Aug-2015
Seeing the small picture: Ad-self versus ad-culture congruency in international advertising
Chang, Chingching; 張卿卿
18-Dec-2008
Self-Congruency as a cue in different advertising processing contexts
張卿卿
18-Dec-2008
Self-Congruency as a Cue in Different Advertising Processing Contexts
Chang, Chingching; 張卿卿