Showing results 71 to 90 of 320
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| Date | Title | Author(s) |
| 10-Dec-2015 | Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals | Lin, Ying-Ching;Wang, Kai-Yu; 林穎青 |
| 11-Apr-2014 | Media Advocacy | Cheng, I-Huei |
| 14-Feb-2022 | Media multitasking and mood management: The positive and negative mediation effects of entertainment and flow on mood repair | 張郁敏; Chang, Yuhmiin |
| 29-May-2023 | Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load | 張郁敏; Chang, Yuhmiin; Thorson, Esther |
| 6-May-2014 | Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model | 張卿卿; Chang, Chingching |
| 22-Dec-2018 | A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects | Chang, Chingching; 張卿卿 |
| 27-Apr-2017 | Methodological Issues in Advertising Research: Current Status, Shifts, and Trends | 張卿卿; Chang, Chingching |
| 28-Apr-2020 | Model of Behavioral Strategies for Coping with Party Ambivalence | 張卿卿; Chang , Chingching |
| 21-Mar-2018 | Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms | 林芝璇; Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; Lee, Yen-I |
| 25-May-2020 | Narrative Ads and Narrative Processing | 張卿卿; Chang, Chingching |
| 15-Feb-2019 | Narrative engagement and vicarious interaction with multiple characters | 林淑芳; Lin, Shu-Fang;Dale, Katherine R.;McDonald, Daniel G.;Collier, James G.;Jones, Kaitlyn |
| 28-Oct-2020 | News feed algorithms, fake news, and Taiwan’s 2018 municipal elections | 陳憶寧; Chen, Y. N. Katherine; Wen, C. H. Ryan |
| 19-Jun-2018 | Party Ambivalence: Antecedents, Decision Strategies, Media Uses, and Coping Strategies | 張卿卿; Chang, Chingching |
| 24-Jul-2018 | Perceived message consistency: Explicating how brand messages being processed across multiple online media | 張郁敏; Chang, Yuhmiin |
| 9-Feb-2018 | Personality traits, motivations, and emotional consequences of social media usage | 林芝璇; Lin, Jhih-Syuan; Lee, Yen-I; Jin, Yan; Bob, Gilbreath |
| 3-Dec-2015 | Physical activity and food consumption: The moderating role of individual dieting tendency | Chang, CC;Lin, YC; 林穎青 |
| 6-Dec-2013 | Predicting mobile news use among college students: The role of press freedom in four Asian cities | 陳憶寧; Chen, Yi-Ning Katherine |
| 17-Feb-2023 | Predictors of Covid Knowledge, Public Health Compliance, and Vaccine Intent in the US, South Korea, Taiwan, and India | 張郁敏 |
| 2-Sep-2020 | Press Systems, Freedom of the Press and Credibility: A Comparative Analysis of Mobile News in Four Asian Cities | 陳憶寧; Chen, Yi-NIng Katherine; Wei, Ran; Lo, Van-Hwei; Tandoc, Edson; Zhang, Gouliang |
| 28-Oct-2020 | Press systems, freedom of the press and credibility: A comparative analysis of mobile news in four Asian cities. | 陳憶寧; Chen, Y.N. Katherine; Wei, R; Lo, V.H.; Tandoc, E.; Zhang, G.L. |