Showing results 21 to 40 of 47
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| Date | Title | Author(s) |
| 21-Mar-2018 | Stop playing with your food! A comparison of for-profit and non-profit food related advergames | 林芝璇; Cicchirillo, Vincent; Lin, Jhih-Syuan |
| 11-Feb-2022 | The effect of communication apprehension on individual`s engagement with influencer communication | 林芝璇; Lin, Jhih-Syuan |
| 21-Mar-2018 | The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation | 林芝璇; Chen, Kuan‐Ju; Kim, Jooyoung; Lin, Jhih‐Syuan |
| 21-Mar-2018 | The interplay of culture and situational cues in brand evaluations | 林芝璇; Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih‐Syuan |
| 27-Oct-2021 | The role of construal fit in threat appeal to persuade young drivers not to text while driving | 林芝璇; Lin, Jhih-Syuan; Lim, Dongjae (Jay) ; Chung, Un Chae ; Ko , Youngjee |
| 21-Mar-2018 | To app or not to app: Engaging consumers via branded mobile apps | 林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun |
| 7-May-2018 | Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram | 林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae |
| 9-Feb-2018 | Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty | 林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun |
| 21-Jul-2020 | When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive | 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan; 林芝璇 |
| 21-Mar-2018 | Would you be my friend? An examination of global marketers’ brand personification strategies in social media | 林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
| 1-Sep-2023 | YouTuber 政治時事節目與青年政治參與：微名人認同與社群心理意識的中介角色 | 王柏文; Wang, Po-Wen |
| 1-Nov-2021 | 以善因品牌配適度探討企業社會責任在社群媒體上的宣傳效果 | 張翠瑩; Cheung, Chui-Ying |
| 5-Sep-2019 | 健康傳播宣導訊息之說服效果探討 —以推廣素食健康飲食為例 | 謝增; Xie, Zeng |
| 2-Sep-2020 | 品牌個性一致性與物質傾向對於消費者之影響-以豪華汽車品牌為例 | 趙冠群; Chao, Guan-Cyun |
| 9-Nov-2018 | 好笑就不反感了嗎？幽默置入的效果研究——以網絡自製節目「奇葩說」為例 | 俞秋豔; Yu, Qiu-Yan |
| 5-Oct-2022 | 投資模型理論應用於新聞App用戶之品牌承諾及用戶行為意願研究──以商周Plus與天下雜誌為例 | 洪啟維; Hung, Chi-Wei |
| 6-Jul-2023 | 拆解隱私悖論：以隱私計算理論探討電商平台推薦系統之數位助推效果 | 朱翊榕; Chu, I-Jung |
| 1-Sep-2023 | 探究臺灣Z世代的Instagram使用強度與社群媒體壓力源、社群媒體倦怠及線上主觀幸福感之關聯 | 陳思凝; Chen, Szu-Ning |
| 1-Nov-2021 | 探討個人評論、綜合評分與評論數量如何影響線上消費者評論說服性與採用意圖—簡則系統式模型的應用 | 李家安; Lee, Chia-An |
| 1-Aug-2022 | 探討擬社會關係的形成與效果：Instagram中大型網紅與微網紅之比較 | 柯承佑; Ko, Cheng-You |