Showing results 1 to 20 of 133
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| Date | Title | Author(s) |
| 21-Jul-2015 | Building customer capital through relationship marketing activities. The case of Taiwanese multilevel marketing companies | Chang, Aihwa;Tseng, C.-N.; 張愛華 |
| 10-Sep-2018 | A case study of customer capital management in Taiwan’s financial industry | 樓永堅; Lou, Yung-Chien; 張愛華; Chang, Aihwa; 魏聖忠; 孫國寧 |
| 12-May-2014 | Corporate Branding, Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications | 張愛華; Chiang, Hsu-Hsin; Chang, Aihwa; Han, Tzu-Shian; McConville, David |
| 6-Oct-2010 | Developing Measurements of Customer Capital in Financial Industry by Analytical Hierarchy Process | 張愛華 |
| 6-Oct-2010 | The Effects of Customer Capital and Market Orientation on Organizational Performance of B2C E-Commerce Business | 張愛華 |
| 14-Aug-2017 | Exploring taiwanese college students` perception of fast fashion: A brand personality approach | 張愛華; Su, Jin; Chang, Aihwa; Xu, Yingjiao |
| 4-Dec-2018 | Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach | Su, Jin; 張愛華; Chang, Aihwa |
| 8-Aug-2017 | Investigating the dual-route effects of corporate branding on brand equity | 張愛華; 韓志翔; Chang, Aihwa; Chiang, Hsu-Hsin; Han, Tzu-Shian |
| 6-Oct-2010 | Measuring Customer Capital in Telecommunication Industry by Anlytical Hierarchy Process | 張愛華 |
| 7-Sep-2017 | The Mediating Roles of Brand Engagement and Brand Psychological Ownership in Brand Co-creation | 張愛華; Chang, Aihwa; Tseng, Timmy H.; Tung, Pei-Ju |
| 6-Jan-2014 | Online Brand Community Response to Negative Brand Events: the Role of Group eWOM | 張愛華; Chang, Aihwa |
| 20-Nov-2013 | Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving | 張愛華; Chang,Ai-Hwa |
| 30-May-2016 | The Psychological Mechanism of Brand Co-creation Engagement | 張愛華; Hsieh, Sara H.;Chang, Aihwa |
| 6-Nov-2014 | VALUE CREATION FROM A FOOD TRACEABILITY SYSTEM BASED ON A HIERARCHICAL MODEL OF CONSUMER PERSONALITY TRAITS | 張愛華; 曾忠蕙; 朱敏曄; Chang, Aihwa; Tseng, Chung-Hui; Chu, Min-yeh |
| 4-Dec-2018 | 中國大陸行銷通路管理與實務篇章 | 廖文志; 張愛華; 吳師豪; 林淑美 |
| 7-Nov-2014 | 中小企業電腦化的領航者~偉盟系統公司 | 張愛華; Chang, Aihwa |
| 18-Sep-2009 | 主題廣告、促銷活動與品牌層級之綜效研究 — 考慮產品類別之調節效果 | 張馨云 |
| 8-Dec-2010 | 交換式電源供應器顧客資本管理之研究―以個案公司為例 | 高銘傳 |
| 11-Sep-2009 | 付款機制、使用利益變化對於服務使用行為影響之探討—考慮產品利益類別 | 曹惠棠; Tsao, Huitang |
| 7-Dec-2010 | 以3M階層模型探討消費者個人特質及動機 | 林佳怡 |