Showing results 1 to 20 of 50
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| Date | Title | Author(s) |
| 3-Aug-2019 | A content analysis of replications in consumer behavior journals, 1992-2011 | 陳冠儒; Chen, Kuan-Ju; Bae, Soobin; Morgan, Stephen; Stevens, Stephanie; Hahm, Jung Min; Reid, Leonard N. |
| 3-Aug-2019 | An empirical examination of viewers` TV show commitment and social TV uses in TV show-viewer relationships | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 3-Aug-2019 | Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes | 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung |
| 3-Aug-2019 | Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 3-Aug-2019 | Breaking tweets: Foreign correspondents’ uses of Twitter | 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca |
| 3-Aug-2019 | Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity? | 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca |
| 3-Aug-2019 | Critical political economy on social media: The power of audience | 陳冠儒; Chen, Kuan-Ju |
| 3-Aug-2019 | Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement | 陳冠儒; Chen, Kuan-Ju; Phua, Joe |
| 3-Aug-2019 | Evaluation of the theory of planned behavior | 陳冠儒; Chen, Kuan-Ju |
| 18-Dec-2020 | Examining Consumers` Processing of Brand Personification Strategies through the Lens of Anthropomorphism | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 3-Aug-2019 | Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 3-Aug-2019 | Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value | 陳冠儒; Chen, Kuan-Ju; Chao, Chia-Tung |
| 3-Aug-2019 | Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation | 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan |
| 3-Aug-2019 | Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands | 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin |
| 3-Aug-2019 | Forgiving brand failures: The role of brand relationship commitment | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
| 3-Aug-2019 | Genres, structures and strategies in interactive digital narratives: Analyzing a body of works created in ASAPS | 陳冠儒; Chen, Kuan-Ju; Koenitz, Harmut; Chen, Kuan-Ju |
| 3-Aug-2019 | How Pinteresting! Exploring global brands’ visual brand identity strategies | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
| 8-Sep-2023 | How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity | 陳冠儒; Chen, Kuan-Ju; Chen, Tzu-Yu |
| 3-Aug-2019 | Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses | 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung |
| 3-Aug-2019 | Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism | 陳冠儒; Chen, Kuan-Ju |