Showing results 1 to 20 of 31
next >
| Date | Title | Author(s) |
| 11-Nov-2016 | A Categorization Approach to Market Segmentation | 樓永堅; Lou, Yung-Chien |
| 10-Sep-2018 | A case study of customer capital management in Taiwan’s financial industry | 樓永堅; Lou, Yung-Chien; 張愛華; Chang, Aihwa; 魏聖忠; 孫國寧 |
| 25-Nov-2008 | A Categorization Approach to Market Segmentation | 樓永堅; Lou, Yung-Chien |
| 11-Apr-2022 | Does It Matter Whose Fault It Is? The Moderating Effects of Similarity and Product Substitution on Consumer Boycotts of Parent and Subsidiary Corporations | 樓永堅; Lou, Yung-Chien; Tseng, Wei-Chih |
| 25-Nov-2019 | Parents’ Debts, Children’s Obligation? The Effect of Similarity on Consumers’ Boycott of Parent and Subsidiary Corporation | 樓永堅; Lou, Yung-Chien; 曾威智 |
| 30-Jul-2020 | Parents’ Debts, Children’s Obligation? The Effect of Similarity on Consumers’ Boycott of Parent and Subsidiary Corporation. | 曾威智; Tseng, Wei-Chih; Lou, Yung-Chien |
| 25-Nov-2019 | To gamble or not to gamble : how the disclosure of the winning odds moderates the gambled price discount on consumer’s internal reference price | 樓永堅; Lou, Yung-Chien; 蔡佩純; Tsai, Pei-Chun |
| 30-Jul-2020 | To Gamble Or Not To Gamble: Effect Of Price Discount On Consumer Behavior. | 曾威智; Tseng, Wei-Chih; Lou, Yung-Chien; Tsai, Pei-Chun |
| 12-Sep-2009 | 中華民國海關建置快遞產業簡易通關系統績效之研究-以國際性整合型快遞公司台灣分公司為例 | 吳文昇; Wu, Wen-sheng |
| 11-Apr-2022 | 併購:企業成長的關鍵 | 樓永堅; Lou, Yung-Chien |
| 18-Sep-2009 | 價格與品質之關係探討–以台灣市場為例 | 張香玉; Chang, Dolly |
| 30-Oct-2012 | 全美語幼兒園市場導向、核心競爭能力與組織績效之關係研究—主管的觀點 | 鍾玉婷; Chung, Yu-Ting |
| 20-Apr-2016 | 台灣地區大型購物中心定位之研究 | 陳立中; Chen, Li-Chung |
| 12-Sep-2009 | 台灣掃瞄器產業經營策略之研究-以全友電腦公司為例 | 胡文華; Hu, Wen-Hua |
| 2-Mar-2021 | 台灣消費者抵制行為之研究 —以台商親中言論衍生之抵制為例 | 高世垣; Kao, Shih-Yuan |
| 12-Sep-2009 | 品牌價值評價模式之研究－以雲門舞集為例 | 黃海清; Huang, Hai-Ching |
| 6-May-2016 | 品牌形象與客觀品質之關係探討-以台灣市場為例 | 袁偉軒; Yuan, Wei-Hsuan |
| 28-Apr-2016 | 商標符碼消費行為之實證研究 | 陳淑貞; Chen, Shu-Chen |
| 25-Nov-2008 | 問題次序的訪答效應之初探 | 樓永堅; Lou, Yung-Chien |
| 4-Aug-2021 | 寵物類Youtuber粉絲忠誠度形成之研究——以黃阿瑪的後宮生活為例 | 賀楊; He, Yang |