| 2018-02 |
Information and Timing of New Product Preannouncement and Firm Value |
article |
說明頁(926) |
| 2018 |
Consumer Evaluations of Service Co-Branding |
article |
說明頁(855) |
| 2018 |
Financial leverage and competitive strategy of cross-listing firms |
article |
說明頁(868) |
| 2017 |
Social media and marketing effectiveness |
article |
pdf(668) |
| 2014-07 |
The Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncements |
article |
pdf(1402) |
| 2014-06 |
New Product Preannouncements, Advertising Investments, and Stock Returns |
article |
pdf(1681) |
| 2013-11 |
Technological opportunism and firm performance: Moderating contexts |
article |
pdf(1075) |
| 2012-06 |
An Eye for An Eye: Signaling before and during the Korean War of 1950-53 |
article |
pdf(1632) |
| 2012-04 |
Design and Delivery of New Product Preannouncement Messages |
article |
pdf(1519) |
| 2010-03 |
紮根理論與質性研究：調和觀點 |
article |
pdf(2007) |
| 2007-11 |
Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms |
article |
pdf(1687) |
| 2002-09 |
反傾銷制度產業損害經濟分析--美國鋼鐵與高科技產業案例研究 |
article |
說明頁(1627)說明頁(1357) |
| 2002 |
Product Advantage Marketing Synergy and Product Launch Decisions: The Moderating Role of Competitive Hostility |
article |
pdf(1607) |
