Publications- All

Showing 1-25 of 116
Date Title Type Full Text
2023-05 The complementary effects of bank intangible value binding in customer robo-advisory adoption article web page(135)
2021-06 Addressing Psychic Distance and Learning in International Buyer-Seller Relationships: the Role of Firm Exploration and Asset Specificity article pdf(310)
2020-09 台灣行動支付平台競爭策略之探討 article pdf(215)
2020-07 Electronic Integration and Capability Widening for OEM Suppliers: The Influence of Supplier Innovativeness and Product Modularity periodical articles pdf(255)
2020 理論與實務結合的實踐家 article pdf(289)
2018-09 Always trust in old friends? Effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships article pdf(591)
2018-08 Strategic orientations, joint learning, and innovation generation in international customer-supplier relationships article pdf(471)
2018-07 The credibility and attribution of online reviews: Differences between high and low product knowledge consumers article pdf(290)
2018 The credibility and attribution of online reviews Differences between high and low product knowledge consumers article pdf(309)
2017-11 The use of asset specific investments to increase customer dependence: A study of OEM suppliers article pdf(493)
2017-11 Does snobbish service generate better sales? The case of luxury goods article pdf(401)
2017-08 品牌策略與管理 book/chapter web page(676)
2017-03 The social influence of online collaborative community: the moderating effect of achievement article web page(859)
2017-03 Consumer choice of multichannel shopping The effects of relationship investment and online store preference article pdf(469)
2017-01 Understanding Network Changes in the Multidyadic Vertical Channel: An Intermediary`s Perspective conference web page(614)
2016-06 Effective marketing communication via social networking site: The moderating role of the social tie article pdf(434)
2016 Interpartner learning, dependence asymmetry and radical innovation in customer-supplier relationships article pdf(395)
2013.10 How negative online information affects consumers` brand evaluation: The moderating effects of brand attachment and source credibility article pdf(1218)
2013.08 Whose Online Reviews have the Most Influences on Consumers in Cultural Offerings? Professional vs. Consumer Commentators article pdf(1257)
2013 FEAR, LOVE, AND SOCIAL INFLUENCE IN SOCIAL MARKETING: EVOLUTION OR ELABORATION? conference pdf(787)
2012.12 The Effect of Social Capital on Community Loyalty in a Virtual Community: Test of a Tripartite-Process Model article pdf(1181)
2012.09 The Impact of Online Community Position on Online Game Continuance Intention: Do Game Knowledge and Community Size Matter? article pdf(1140)
2012-07 You do the service but they take the order article pdf(833)
2012.01 The Effects of Standardization and Trust on Franchisee’s Performance and Satisfaction: A Study on Franchise Systems in the Growth Stage article pdf(991)
2012 The antecedents of online financial service adoption: the impact of physical banking services on Internet banking acceptance article web page(2190)