Publications- All

Showing 1-25 of 112
Date Title Type Full Text
2023-05 The complementary effects of bank intangible value binding in customer robo-advisory adoption article web page(524)
2021-06 新興科技創新營運模式—金融科技創新營運研究中心設立與維運計畫(IV) report web page(23)
2021-06 Addressing Psychic Distance and Learning in International Buyer-Seller Relationships: the Role of Firm Exploration and Asset Specificity article pdf(889)
2020-09 台灣行動支付平台競爭策略之探討 article pdf(511)
2020-07 Electronic Integration and Capability Widening for OEM Suppliers: The Influence of Supplier Innovativeness and Product Modularity article pdf(721)
2020 理論與實務結合的實踐家 article pdf(628)
2018-09 Always trust in old friends? Effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships article pdf(956)
2018-08 Strategic orientations, joint learning, and innovation generation in international customer-supplier relationships article pdf(813)
2018-07 The credibility and attribution of online reviews: Differences between high and low product knowledge consumers article pdf(699)
2018 The credibility and attribution of online reviews Differences between high and low product knowledge consumers article pdf(613)
2017-11 Does snobbish service generate better sales? The case of luxury goods article pdf(690)
2017-11 The use of asset specific investments to increase customer dependence: A study of OEM suppliers article pdf(843)
2017-08 品牌策略與管理 book/chapter web page(1187)
2017-03 The social influence of online collaborative community: the moderating effect of achievement article web page(1321)
2017-03 Consumer choice of multichannel shopping The effects of relationship investment and online store preference article pdf(769)
2017-01 Understanding Network Changes in the Multidyadic Vertical Channel: An Intermediary`s Perspective conference web page(1043)
2016-06 Effective marketing communication via social networking site: The moderating role of the social tie article pdf(688)
2016 Interpartner learning, dependence asymmetry and radical innovation in customer-supplier relationships article pdf(699)
2013 FEAR, LOVE, AND SOCIAL INFLUENCE IN SOCIAL MARKETING: EVOLUTION OR ELABORATION? conference pdf(1186)
2012-07 You do the service but they take the order article pdf(1306)
2012 The antecedents of online financial service adoption: the impact of physical banking services on Internet banking acceptance article web page(2656)
2012 行銷硏究:實務與理論應用 book web page(1097)
2011-09 The effects of a player’s network centrality on resource accessibility, game enjoyment, and continuance intention: A study on online gaming communities article pdf(1206)
2011-05 The Effects of Artist Adoration and Perceived Risk of Getting Caught on Attitude and Intention to Pirate Music in the United States and Taiwan article web page(1491)
2011-05 How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information article pdf(1452)