| 2023-05 |
The complementary effects of bank intangible value binding in customer robo-advisory adoption |
article |
說明頁(507) |
| 2021-06 |
Addressing Psychic Distance and Learning in International Buyer-Seller Relationships: the Role of Firm Exploration and Asset Specificity |
article |
pdf(885) |
| 2020-09 |
台灣行動支付平台競爭策略之探討 |
article |
pdf(509) |
| 2020-07 |
Electronic Integration and Capability Widening for OEM Suppliers: The Influence of Supplier Innovativeness and Product Modularity |
article |
pdf(717) |
| 2020 |
理論與實務結合的實踐家 |
article |
pdf(628) |
| 2018-09 |
Always trust in old friends? Effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships |
article |
pdf(953) |
| 2018-08 |
Strategic orientations, joint learning, and innovation generation in international customer-supplier relationships |
article |
pdf(811) |
| 2018-07 |
The credibility and attribution of online reviews: Differences between high and low product knowledge consumers |
article |
pdf(690) |
| 2018 |
The credibility and attribution of online reviews Differences between high and low product knowledge consumers |
article |
pdf(611) |
| 2017-11 |
Does snobbish service generate better sales? The case of luxury goods |
article |
pdf(686) |
| 2017-11 |
The use of asset specific investments to increase customer dependence: A study of OEM suppliers |
article |
pdf(841) |
| 2017-08 |
品牌策略與管理 |
book/chapter |
說明頁(1155) |
| 2017-03 |
The social influence of online collaborative community: the moderating effect of achievement |
article |
說明頁(1303) |
| 2017-03 |
Consumer choice of multichannel shopping The effects of relationship investment and online store preference |
article |
pdf(768) |
| 2017-01 |
Understanding Network Changes in the Multidyadic Vertical Channel: An Intermediary`s Perspective |
conference |
說明頁(1017) |
| 2016-06 |
Effective marketing communication via social networking site: The moderating role of the social tie |
article |
pdf(688) |
| 2016 |
Interpartner learning, dependence asymmetry and radical innovation in customer-supplier relationships |
article |
pdf(692) |
| 2013 |
FEAR, LOVE, AND SOCIAL INFLUENCE IN SOCIAL MARKETING: EVOLUTION OR ELABORATION? |
conference |
pdf(1177) |
| 2012-07 |
You do the service but they take the order |
article |
pdf(1287) |
| 2012 |
The antecedents of online financial service adoption: the impact of physical banking services on Internet banking acceptance |
article |
說明頁(2627) |
| 2012 |
行銷硏究 : 實務與理論應用 = Marketing research practices and theoretical applications |
book/chapter |
說明頁(1054) |
| 2011-09 |
The effects of a player’s network centrality on resource accessibility, game enjoyment, and continuance intention: A study on online gaming communities |
article |
pdf(1203) |
| 2011-05 |
The Effects of Artist Adoration and Perceived Risk of Getting Caught on Attitude and Intention to Pirate Music in the United States and Taiwan |
article |
說明頁(1470) |
| 2011-05 |
How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information |
article |
pdf(1451) |
| 2011-03 |
Remedies for information asymmetry in online transaction: An investigation into the impact of web page signals on auction outcome |
article |
pdf(1264) |
