| 2018-01 |
Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach |
article |
pdf(1012) |
| 2017-08 |
整合行銷傳播_品牌行銷 |
book/chapter |
web page(848) |
| 2016-09 |
服務設計、品牌體驗與體驗價值間之關係研究 |
article |
pdf(1087) |
| 2016 |
The Mediating Roles of Brand Engagement and Brand Psychological Ownership in Brand Co-creation |
book/chapter |
pdf(654) |
| 2016 |
The Psychological Mechanism of Brand Co-creation Engagement |
article |
pdf(1611) |
| 2015-09 |
Investigating the dual-route effects of corporate branding on brand equity |
article |
pdf(844) |
| 2015 |
線上社群行銷之研究~以寢具傢俱業為例 |
report |
pdf(511) |
| 2015 |
Consumer evaluation in new products: the perspective of situational strength |
article |
pdf(1036) |
| 2015 |
Exploring taiwanese college students` perception of fast fashion: A brand personality approach |
conference |
web page(1015) |
| 2014 |
Part I: Marketing Strategy and Marketing Management: The Antecedents and Consequences of Consumers` Value Co-Creation |
conference |
pdf(1165) |
| 2014 |
消費者對於企業社會失責之心理反應與行為傾向 |
report |
pdf(444) |
| 2013-08 |
Online Brand Community Response to Negative Brand Events: the Role of Group eWOM |
article |
web page(1600)pdf(826) |
| 2013 |
社會責任類型、社會距離與消費者之調節焦點對於企業社會責任形象之影響 |
report |
pdf(589) |
| 2012-07 |
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction |
article |
pdf(1638) |
| 2012-04 |
VALUE CREATION FROM A FOOD TRACEABILITY SYSTEM BASED ON A HIERARCHICAL MODEL OF CONSUMER PERSONALITY TRAITS |
article |
pdf(1490) |
| 2012-01 |
中國大陸行銷通路管理與實務篇章 |
book/chapter |
web page(1018) |
| 2012 |
消費者價值共創的效果以及影響因素之研究 |
report |
pdf(489) |
| 2011 |
Personality Traits Antecedents of Online Brand Community Members` Participation |
conference |
pdf(1052) |
| 2011 |
公司社會責任對於消費者購買意願之影響 |
report |
pdf(528) |
| 2010-12 |
品牌社群關係、顧客與公司關係品質對產品知識及品牌忠誠的影響 |
article |
web page(1588) |
| 2010-10 |
Employee participation in decision making, psychological ownership and knowledge sharing: Mediating role of organizational commitment |
article |
pdf(1730) |
| 2010-05 |
行動服務之再使用意願：一項整合模式之檢驗 |
article |
pdf(1170) |
| 2010 |
品牌組合策略對於消費者之品牌延伸評價之影響 |
report |
pdf(802) |
| 2008-09 |
電子商務業者的顧客資本、市場導向與經營績效關係之研究 |
article |
pdf(1366) |
| 2008-04 |
光泉企業諮詢產學合作（第二年） |
report |
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