Publications-Periodical Articles

Showing 1-22 of 22
Date Title Type Full Text
2024-01 Retaliation on Social Media: Elucidating the Roles of Perceived Betrayal in Forming Negative Megaphoning in Data Breach Crises article web page(104)
2023-11 Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building article web page(181)
2021-01 社群公關倫理的理論與實踐 article pdf(312)
2020-07 社群媒體時代下的公關專業倫理:探討公關倫理核心價值與挑戰 article pdf(328)
2013.07 新聞中的「偽科學」內容分析研究 article pdf(1045)
2013-07 新聞中的「偽科學」內容分析研究 article pdf(1056)
2013-07 Discovering the unexplored in science communication: Pseudoscience news article pdf(814)
2012-10 Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality article web page(1742)
2012-08 Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance article pdf(1129)
2011-01 Characteristics and Dimensions of Ethical Leadership in Public Relations article pdf(1217)
2010-01 Assessing the TARES as an ethical model for antismoking ads article pdf(1651)
2009-05 The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing article pdf(1365)
2009.01 [書評], 危機傳播與溝通[評危機傳播與溝通:計畫、管理、與回應 柯姆斯著] article pdf(672)
2009-01 危機傳播與溝通 article pdf(706)
2009 Do stronger links with practice make perfect? article pdf(1210)
2009 Do stronger links with practice make perfect?: A survey of advertising scholars article pdf(806)
2008-12 IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN article web page(999)
2007.08 [書評], 期待百家爭鳴的公關理論: 談 公共關係理論(二) article pdf(688)
2007-01 期待百家爭鳴的公關理論:談Public Relations Theory II article pdf(286)
2006 The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women article pdf(1101)
2005 Going head to head: Content analysis of high profile conflicts as played out in the press article web page(1420)
2004 The Role of Clients in the Public Relations Campaigns Course article pdf(1104)
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