| 2025-06 |
Examining the interplay of chatbot interactivity and anthropomorphic design for enhancing brand relationships in service businesses |
article |
說明頁(409) |
| 2025-05 |
The Effect of Self-Monitoring and Endorser Attractiveness on Online Video Advertising Responses |
article |
說明頁(632) |
| 2023-03 |
Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots |
article |
說明頁(666) |
| 2022-05 |
Exploring uses and gratifications and psychological outcomes of engagement with Instagram Stories |
article |
說明頁(790) |
| 2022-03 |
Cross-Cutting Exposure, Perceived Realism, and Online Political Engagement in the Age of Algorithms |
article |
說明頁(884) |
| 2021-06 |
Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent |
article |
pdf(652) |
| 2021-06 |
The role of construal fit in threat appeal to persuade young drivers not to text while driving |
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pdf(632) |
| 2021-04 |
Cross-cutting and like-minded discussion on social media: The moderating role of issue importance in the (de)mobilizing effect of political discussion on political participation |
article |
pdf(694) |
| 2019 |
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive |
article |
pdf(698) |
| 2018-07 |
Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections |
article |
說明頁(937) |
| 2018-07 |
Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram |
article |
pdf(877) |
| 2018 |
Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty |
article |
pdf(701) |
| 2017 |
Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms |
article |
說明頁(970) |
| 2017 |
Personality traits, motivations, and emotional consequences of social media usage |
article |
說明頁(1066) |
| 2016-05 |
Social television: Examining the antecedents and consequences of connected TV viewing |
article |
pdf(707) |
| 2015 |
Would you be my friend? An examination of global marketers’ brand personification strategies in social media |
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pdf(735) |
| 2015 |
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation |
article |
說明頁(896) |
| 2014 |
Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships |
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說明頁(853) |
| 2013 |
Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers. |
article |
說明頁(973) |
| 2013 |
To app or not to app: Engaging consumers via branded mobile apps |
article |
pdf(795) |
| 2012 |
The interplay of culture and situational cues in brand evaluations |
article |
說明頁(893) |
| 2012 |
Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China |
article |
說明頁(787) |
| 2011 |
Are you following me? A content analysis of TV networks’ brand communication on Twitter |
article |
pdf(797) |
| 2011 |
Stop playing with your food! A comparison of for-profit and non-profit food related advergames |
article |
說明頁(796) |
| 2011 |
Actual self vs. avatar self: The effects of social contexts on self-expression |
article |
pdf(841) |
