1. NCCU Academic Hub
  2. Researcher
  3. College of Commerce
  4. Department of MIS
  5. CHIH-YUAN CHOU

Publications- All

Showing 1-25 of 33
Date Title Type Full Text
2024-12 The Role of the Internet in Influencing Multi-branding Strategies: An Empowerment Theory Perspective conference web page(109)
2024-12 Combating Brand Misinformation: A Case Study on Jade Kwan from a Signalling Perspective conference web page(39)
2024-12 Why Do People Believe in Health Misinformation? A Signaling Perspective conference web page(36)
2024-10 Transparency and Social Media Affordance article web page(94)
2024-07 Foreigners’ Alipay Usage in Mainland China: An Exploratory Study article web page(206)
2024-07 From A Role-Playing Game (RPG) to A Brand: Strategic Implications from An Over-Two-Decade Case article web page(227)
2024-07 Interactive AI Application: Operant Conditioning and Adaptive Learning conference web page(212)
2024-07 Unveiling Formations and Outcomes of Digital Consumer Frauds: An Expanded Routine Activity Theory Perspective conference web page(191)
2024-07 Exploring Boundary Violations among Remote Workers with ICTs article web page(182)
2024-01 Building digital resilience against crises: the case of Taiwan's COVID-19 pandemic management article web page(246)
2023-12 A DevOps-based Service-Learning Design in An Advanced IS-related Course conference web page(226)
2023-12 Consumers’ Online Brand Attacking and Defending Under Ideological Polarisation: A Case of Cantopop Group “Mirror” conference web page(202)
2023-12 When Stablecoin is No Longer Stable - A Case Study on the Failure of TerraUSD conference web page(200)
2023-12 Exploring Digital Nudging on Customer Emotions and Attitudes: Implications for Socially Responsible Consumption Behavior in the Cosmetics Field conference web page(202)
2023-12 How Employee Use of Generative Artificial Intelligence Affects Self-Evaluation: Investigating Implications for Job Insecurity and Career Commitment conference web page(156)
2023-12 National FinTech Ecosystem Leapfrogging – Case Study of Russia conference web page(217)
2023-12 The Impact of Initial Trust on Usage Intention of Generative Artificial Intelligence: A Social Exchange Perspective on Human-Automation Interaction conference web page(180)
2023-08 Desde Cancún a Panamá: A Quick Review for Information Systems Research about Latin America during 2019-2023 conference web page(216)
2023-07 Strategies for Coping with Targeted Advertising on Social Media to Alleviate Technostress at an Individual Level conference web page(217)
2023-07 The Impact of Segmentation Preference and Perceived Group Segmentation Norm on Boundary Violation: Moderating by Work Related Concerns conference web page(252)
2022-12 Exploring the Critical Success Factors of Different Types of FinTech: A Beginning Case of Neobank conference web page(217)
2022-07 Exploring the Opportunities of Bricolage for Martech Scale-Ups from Resource-Constrained Perspective conference web page(253)
2022-07 Social Media and Interactive Affection on Performance: A Perspective from Transparency conference web page(194)
2020-08 Becoming A Real-fan Or A Non-fan for The Augmented Reality Mobile Games conference web page(370)
2020-03 A Discussion of Leadership Theories as they Relate to Information Systems Leadership article pdf(362)