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| 2025-12 |
The Development of Digital Innovator Tri-Ecosystems: A Case Study of a Cryptocurrency Exchange |
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Trust Me, I'm Pawsome: Investigating the Double-Edged Signals of Pet-Themed Digital Campaigns |
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Hype-contingent Resource Orchestration: Lessons from MarTech Entrepreneurs |
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An AI-Driven Gamified MALL Application for Indigenous Language Revitalization |
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Gamification & AI-driven Indigenous Language Learning in Higher Education |
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| 2025-07 |
Exploring the messenger effect on consumer emotions and attitudes: promoting socially responsible practices in the cosmetics sector |
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| 2025-07 |
The Changing Perspective: How Task Complexity Affects Willingness to Engage in Media Multitasking |
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Framing Matters! How Framing Effects Influence Cognitive Appraisals in Privacy Boundary Disclosure Settings |
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The Power of Framing: How Nudges Influence Emotional Responses in Privacy Boundary Disclosures |
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| 2025-06 |
From Acquisition to Application: Efficient Strategy Filtering in Twin Transformation |
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The Impact of Personality on Brand-Defending and Misbehaviour-Criticising Behaviours |
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| 2025-03 |
Exploring The Trend of The Cryptocurrency Market: An Extended Hype Cycle Perspective |
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| 2024-12 |
Why Do People Believe in Health Misinformation? A Signaling Perspective |
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| 2024-12 |
Combating Brand Misinformation: A Case Study on Jade Kwan from a Signalling Perspective |
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The Role of the Internet in Influencing Multi-branding Strategies: An Empowerment Theory Perspective |
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| 2024-10 |
Transparency and Social Media Affordance |
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| 2024-07 |
Foreigners’ Alipay Usage in Mainland China: An Exploratory Study |
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From A Role-Playing Game (RPG) to A Brand: Strategic Implications from An Over-Two-Decade Case |
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| 2024-07 |
Interactive AI Application: Operant Conditioning and Adaptive Learning |
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| 2024-07 |
Unveiling Formations and Outcomes of Digital Consumer Frauds: An Expanded Routine Activity Theory Perspective |
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| 2024-01 |
Building digital resilience against crises: the case of Taiwan's COVID-19 pandemic management |
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The Impact of Initial Trust on Usage Intention of Generative Artificial Intelligence: A Social Exchange Perspective on Human-Automation Interaction |
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