| 2001 |
The effects of personality on product evaluation |
conference |
|
| 2001 |
Cultural versus Self: impacts of individualism/collectivism on processing adverising messages |
conference |
|
| 2001 |
Processing advertising in a competitive context |
conference |
|
| 2001 |
政治傳播：美國傳統 vs. 台灣研究 |
conference |
|
| 2001 |
Self-Congruency as a cue in different advertising processing contexts |
conference |
|
| 2001 |
The impact of emotion elicited by political advertising on candidate evaluations |
article |
pdf(1065) |
| 2000-01 |
美國政治競選廣告效果研究的回顧 |
article |
pdf(1395) |
| 2000 |
從自我基模理論看廣告效果：實證的研究與模式的建立 |
report |
pdf(1148) |
| 2000 |
應用基模為基礎或特性為基礎的二元形式模式來看廣告訊息處理與產品評估：從廣告訊息差異來探討 |
report |
pdf(1980) |
| 2000 |
品牌、品類、訊息設計與個人動機對網路廣告效果之影響：線上追蹤與問卷回應之比較 |
report |
pdf(1778) |
| 2000 |
Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan |
conference |
|
| 2000 |
Ad processing: the impact of country-of-origin schemata in different context |
conference |
|
| 2000 |
The role of self in processing advertising messages--An exploration of gender schema |
conference |
|
| 2000 |
The effect of personality differences on product evaluations |
article |
|
| 2000 |
Political advertising in Taiwan and the USA cross-cultural comparison of the 1996 president election campaigns |
article |
pdf(1362) |
| 1999-05 |
女性候選人在選舉中的優劣勢─以八十六年台北縣縣長候選人周荃為例 |
article |
pdf(508) |
| 1999-01 |
政治競選廣告對選民議題設定與預示的效果 |
article |
pdf(1767) |
| 1999-01 |
政治競選廣告對選民議題設定與預示的效果效究 |
article |
說明頁(580) |
| 1999 |
從認知基模理論看廣告訊息處理：以產品產製國別訊息呈現順序對廣告訊息處理的影響為例 |
report |
pdf(1225) |
| 1999 |
The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan |
conference |
|
| 1999 |
A cross-cultural comparison of political advertising in the 1996 president election campeign in Taiwan and the United State |
conference |
|
| 1999 |
The impact of negative political advertising: A review |
conference |
|
| 1998-05 |
廣告中的理想自我概念:自我追逐的目標抑或自我貶抑的肇因? |
article |
pdf(1074) |
| 1998 |
政治競選廣告對選民議題設定與預示的效果研究 |
conference |
|
| 1998 |
女性候選人在選舉中的優劣勢--以八十六年台北縣縣長候選人周荃為例 |
conference |
|
