| 2023-01 |
『台灣政經傳播研究』多年期研究規劃：2018-2021年文官定群追蹤網路調查跨波資料合併檔 |
database |
說明頁(48) |
| 2023-01 |
『台灣政經傳播研究』多年期研究規劃：2018-2022年民眾定群追蹤面訪調查跨波資料合併檔 |
database |
說明頁(44) |
| 2020-05 |
How Morality Judgments Influence Humor Perceptions of Prankvertising |
article |
pdf(291) |
| 2020-01 |
108年度台灣政經傳播研究中心成果報告書（2/5） |
report |
pdf(288) |
| 2019-09 |
Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication |
article |
pdf(239) |
| 2019-05 |
Effects of the Number of Advertised Brands in a Choice Set: A Meta-Cognitive Process |
article |
pdf(292) |
| 2019-05 |
Narrative Ads and Narrative Processing |
專書篇章 |
說明頁(489) |
| 2019-04 |
Model of Behavioral Strategies for Coping with Party Ambivalence |
article |
pdf(237) |
| 2019-01 |
107年度台灣政經傳播研究中心成果報告書 |
report |
pdf(268) |
| 2018-08 |
Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition |
article |
說明頁(642) |
| 2018-04 |
How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system model |
article |
pdf(423) |
| 2017-10 |
A Meta-Cognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects |
article |
pdf(486) |
| 2017-09 |
Party Ambivalence: Antecedents, Decision Strategies, Media Uses, and Coping Strategies |
article |
pdf(392) |
| 2017 |
How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model |
article |
pdf(488) |
| 2017 |
A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects |
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pdf(318) |
| 2016-12 |
線上影音接收、傳散與產製上傳行為探討: 多元動機之觀點 |
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pdf(491) |
| 2016-12 |
Methodological Issues in Advertising Research: Current Status, Shifts, and Trends |
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pdf(821) |
| 2016-08 |
Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes |
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說明頁(802) |
| 2015-10 |
Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings |
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pdf(697) |
| 2015-07 |
Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation |
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pdf(842) |
| 2015 |
Before–after appeals: a dual-route effect model |
article |
說明頁(1963) |
| 2015 |
Endorsements move students to choose candidate |
article |
說明頁(816) |
| 2014-08 |
Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising |
article |
pdf(1296) |
| 2014-06 |
從認知與情感雙歧檢視台灣民眾的廣告規避與趨近行為 |
article |
pdf(508) |
| 2014 |
Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions |
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pdf(1294) |
