| 2006-12 |
Ad Repetition and Variation in a Competitive Ad Context |
article |
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| 2006-12 |
社會學門（社會學、社會福利與工作、傳播）國際學術期刊與國內期刊評比研究執行成果與檢討 |
article |
pdf(2393) |
| 2006-12 |
Cultural masculinity/femininity influences on ad appeals |
article |
pdf(723) |
| 2006-07 |
The global look |
conference |
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| 2006-07 |
Increasing mental health literacy via narrative advertising |
conference |
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| 2006-03 |
Beating the news blues: Mood repair through exposure to advertising |
article |
pdf(1336) |
| 2006-03 |
Seeing the small picture: Ad-self versus ad-culture congruency in international advertising |
article |
pdf(652) |
| 2006-01 |
網路的功與過：網路使用與政治參與及社會資產關係的探討 |
article |
pdf(909) |
| 2006-01 |
Changing smoking attitudes by strengthening weak anti-smoking beliefs-Taiwan as an example |
article |
pdf(1621) |
| 2006 |
Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals |
article |
pdf(1094) |
| 2006 |
Knowledge about the Gulf Wars: A theoretical model of learning from the news |
article |
pdf(1376) |
| 2006 |
Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion |
conference |
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| 2006 |
See the small picture: The importance of culture versus self in determining advertising effectiveness |
article |
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| 2006 |
The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective |
article |
pdf(1344) |
| 2006 |
Context-induced and ad-induced affect: Individual differences as moderators |
article |
pdf(1027) |
| 2006 |
電視新興現象及其社會影響---電視新興現象及其影響：政論性談話節目的探討 |
report |
pdf(800) |
| 2006 |
廣告的敘事資訊處理 |
report |
pdf(1205) |
| 2005-10 |
Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals |
conference |
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| 2005-08 |
Knowledge about the Gulf War: A Theoretical Model of Learning from the News |
conference |
|
| 2005-07 |
The driving forces for smoking among Taiwanese adolescents |
conference |
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| 2005-07 |
Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation |
conference |
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| 2005-06 |
How Context-Evoked Affect Influences Responses to High- and Low-Involving Products |
conference |
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| 2005-01 |
從菸品廣告內容看菸商的說服企圖 |
article |
pdf(2585) |
| 2005-01 |
Personal Values, Advertising, and Smoking Motivation in Taiwanese Adolescents |
article |
pdf(1330) |
| 2005 |
Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms |
article |
pdf(1427) |
