| 2003 |
廣告說服中情感與認知的互動效果(1/2) |
report |
pdf(2440) |
| 2003 |
Ad Repetition and Variation in a Competitive Ad Context |
conference |
pdf(915) |
| 2003 |
Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator |
conference |
|
| 2003 |
Diagnosticity of masculinity and Femininity in processing advertising messages |
conference |
pdf(823) |
| 2003 |
The moderating influence of Ad framing for Ad-self-congruency Effects |
conference |
|
| 2003 |
How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations |
article |
pdf(1475) |
| 2003 |
Relative judgments in competitive contexts |
article |
pdf(1180) |
| 2003 |
Party Bias in political advertising processing: results from an experiment involving the 1998 Taipei Mayor Election |
article |
pdf(727) |
| 2002-11 |
大學生的政治媒介認知、政治媒介行為與其政治效能與政治參與之間的關係 |
article |
pdf(367) |
| 2002-11 |
大學生的媒介認知，媒介行為與其政治效能與政治參與之間的關係 |
article |
pdf(1069) |
| 2002-05 |
競選媒體使用對選民競選議題知識與政治效能感的影響－以兩千年台灣總統大選為例 |
article |
pdf(1037) |
| 2002-01 |
競選新聞框架與競選廣告訴求之使用及其對選民政治效能感與信賴感的影響─以一九九八年台北市市長選舉為例 |
article |
|
| 2002-01 |
競選新聞框架與廣告訴求對選民政治效能與信賴感的影響 |
article |
pdf(223) |
| 2002 |
從跨文化認知觀點來探討廣告訊息處理(2/2) |
report |
pdf(2807) |
| 2002 |
從認知觀點探討競爭干擾廣告情境下的相對判斷效果 |
report |
pdf(1949) |
| 2002 |
The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge |
conference |
|
| 2002 |
Effectiveness of Ad Framing for Consumption Products |
conference |
|
| 2002 |
Relative judgments in a competitive ad context |
conference |
|
| 2002 |
How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations |
conference |
|
| 2002 |
從性別差異與產品態度確定性高低來探討廣告框架效果 |
conference |
|
| 2002 |
Communication strategy in Taiwan`s and U. S. corporate web pages: A cross-cultural comparison |
article |
|
| 2002 |
Self-Congruency as a Cue in Different Advertising Processing Contexts |
article |
pdf(1325) |
| 2002 |
贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響：一個線上實驗 |
conference |
|
| 2001 |
從跨文化認知觀點來探討廣告訊息處理(1/2) |
report |
pdf(1311) |
| 2001 |
網路唬弄式橫幅廣告之效果研究：一個線上實驗 |
report |
pdf(2039) |
